{"id":1726,"date":"2015-02-25T21:08:36","date_gmt":"2015-02-26T00:08:36","guid":{"rendered":"http:\/\/sh-pro102.teste.website\/~quali640\/br\/?p=1726"},"modified":"2015-02-25T21:08:36","modified_gmt":"2015-02-26T00:08:36","slug":"a-internet-das-coisas-e-seus-impactos","status":"publish","type":"post","link":"https:\/\/qualitacomunicacao.com\/br\/a-internet-das-coisas-e-seus-impactos\/","title":{"rendered":"A Internet das Coisas e seus impactos"},"content":{"rendered":"<p><em>Luca Venturini<\/em><\/p>\n<p>&nbsp;<\/p>\n<p>O nome \u201cInternet das Coisas\u201d soa bem pouco sofisticado, mas com certeza suas aplica\u00e7\u00f5es n\u00e3o o s\u00e3o. Trata-se da j\u00e1 iniciada uni\u00e3o do universo online com o offline, ou seja, \u00e9 a conex\u00e3o entre objetos que utilizamos no dia a dia \u2013 como fechaduras de portas, roupas e carros \u2013 e a rede mundial de computadores. Claro que isso abrange n\u00e3o somente PCs, mas tamb\u00e9m smartphones, tablets e outros dispositivos.<\/p>\n<p>A ideia \u00e9 formar e armazenar na nuvem um gigantesco banco de dados sobre esses itens cotidianos para que se crie um sistema inteligente de intera\u00e7\u00e3o entre pessoas e objetos. \u00c9 parecido com o que j\u00e1 acontece com recursos online: exatamente tudo o que \u00e9 feito em ambiente digital \u00e9 aglutinado em uma massa colossal de dados, a Big Data.<\/p>\n<p>As revolu\u00e7\u00f5es que o fen\u00f4meno da Internet das Coisas proporciona s\u00e3o t\u00e3o pr\u00e1ticas e intuitivas que j\u00e1 apareceram em v\u00e1rias obras liter\u00e1rias de fic\u00e7\u00e3o cient\u00edfica ou filmes que retratam o futuro. Tanto \u00e9 verdade, que o c\u00e9lebre cientista da computa\u00e7\u00e3o Mark Weiser j\u00e1 declarou no final da d\u00e9cada de 1980 que \u201cas tecnologias mais importantes s\u00e3o aquelas que desaparecem. Elas se integram \u00e0s nossas vidas e ao nosso cotidiano at\u00e9 serem indistingu\u00edveis dele\u201d.<\/p>\n<p>Aos poucos parece que alguns dispositivos tecnol\u00f3gicos t\u00eam realmente desaparecido, ou pelo menos desbotado at\u00e9 se tornarem quase invis\u00edveis. Exemplo disso \u00e9 a tela de computador para a qual voc\u00ea est\u00e1 olhando agora enquanto l\u00ea este texto. Voc\u00ea nem se d\u00e1 conta de que um dia ela j\u00e1 foi uma revolu\u00e7\u00e3o.<\/p>\n<p>E obviamente o mercado ir\u00e1 explorar demais as implica\u00e7\u00f5es da Internet das Coisas. Os grandes basti\u00f5es da \u00e1rea de tecnologia, Apple, Google e Oracle, j\u00e1 desenvolvem produtos que causar\u00e3o frissom quando lan\u00e7ados, tamanha a inova\u00e7\u00e3o e praticidade proporcionadas. O Google Glass \u00e9 um deles.<\/p>\n<p>Essa nova internet \u00e9 um terreno f\u00e9rtil para as empresas desenvolverem planos de marketing digital certeiros e eficazes. Desde que adaptem para essa realidade o que j\u00e1 vem sendo feito na web atual, isto \u00e9, a transforma\u00e7\u00e3o de dados em informa\u00e7\u00e3o, e a de informa\u00e7\u00e3o em intelig\u00eancia de neg\u00f3cio (Business Inteligence), as organiza\u00e7\u00f5es podem surfar ondas imensur\u00e1veis.<\/p>\n<p>&nbsp;<\/p>\n<p>Fontes:<br \/>\n<a href=\"http:\/\/www.techtudo.com.br\/noticias\/noticia\/2014\/08\/internet-das-coisas-entenda-o-conceito-e-o-que-muda-com-tecnologia.html\">http:\/\/www.techtudo.com.br\/noticias\/noticia\/2014\/08\/internet-das-coisas-entenda-o-conceito-e-o-que-muda-com-tecnologia.html<br \/>\n<\/a><a href=\"http:\/\/www.nic.br\/index.shtm\">http:\/\/www.nic.br\/index.shtm<br \/>\n<\/a><a href=\"http:\/\/exame.abril.com.br\/marketing\/noticias\/5-tendencias-para-o-digital-marketing-em-2015\">http:\/\/exame.abril.com.br\/marketing\/noticias\/5-tendencias-para-o-digital-marketing-em-2015<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Luca Venturini &nbsp; O nome \u201cInternet das Coisas\u201d soa bem [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,4],"tags":[31],"class_list":["post-1726","post","type-post","status-publish","format-standard","hentry","category-blog","category-conteudo","tag-internet-das-coisas"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>A Internet das Coisas e seus impactos - Qualit\u00e0 Comunica\u00e7\u00e3o<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/qualitacomunicacao.com\/br\/a-internet-das-coisas-e-seus-impactos\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A Internet das Coisas e seus impactos - Qualit\u00e0 Comunica\u00e7\u00e3o\" \/>\n<meta property=\"og:description\" content=\"Luca Venturini &nbsp; 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