{"id":1826,"date":"2015-04-06T16:36:27","date_gmt":"2015-04-06T19:36:27","guid":{"rendered":"http:\/\/sh-pro102.teste.website\/~quali640\/br\/?p=1826"},"modified":"2015-04-06T16:36:27","modified_gmt":"2015-04-06T19:36:27","slug":"instagram-ja-e-rede-social-favorita-de-grandes-empresas","status":"publish","type":"post","link":"https:\/\/qualitacomunicacao.com\/br\/instagram-ja-e-rede-social-favorita-de-grandes-empresas\/","title":{"rendered":"Instagram j\u00e1 \u00e9 rede social favorita de grandes empresas"},"content":{"rendered":"<p><em>por Luca Venturini<\/em><\/p>\n<p>&nbsp;<\/p>\n<p>As redes sociais passam pelo mesmo ciclo de vida que qualquer outro bem ou servi\u00e7o: h\u00e1 o lan\u00e7amento do produto, seguido pela fase de crescimento, sucedida pela maturidade, e, por \u00faltimo, muitas vezes, vem o decl\u00ednio. \u00c9 claro que a dura\u00e7\u00e3o dessas etapas depende da qualidade das estrat\u00e9gias de marketing empregadas por cada empresa.<\/p>\n<p>Aparentemente, o Facebook j\u00e1 atingiu (ou est\u00e1 em vias de atingir) a maturidade. Sintoma disso \u00e9 que o Instagram j\u00e1 \u00e9 a rede social favorita de grandes empresas multinacionais. E essa prefer\u00eancia \u00e9 consequ\u00eancia n\u00e3o somente da migra\u00e7\u00e3o de muitos usu\u00e1rios de uma rede para a outra, mas tamb\u00e9m da diminui\u00e7\u00e3o da efic\u00e1cia de campanhas publicit\u00e1rias feitas no Facebook.<\/p>\n<p>De acordo com o instituto de pesquisas L2, as marcas hoje em dia publicam em m\u00e9dia 9,3 posts semanais no Instagram, contra 7,5 em 2014. J\u00e1 no Facebook, o n\u00famero diminuiu de 11,1 posts por semana para 8,8.<\/p>\n<p>Uma reclama\u00e7\u00e3o recorrente \u00e9 a de que, atualmente, o Facebook entrega aos usu\u00e1rios muito pouco conte\u00fado produzido por empresas que n\u00e3o investem em posts pagos &#8211; ao contr\u00e1rio de seu concorrente.<\/p>\n<p>Ser\u00e1 que o Face se transformar\u00e1 no novo Orkut?<\/p>\n<p>&nbsp;<\/p>\n<p>Refer\u00eancias:<\/p>\n<p><a href=\"http:\/\/youpix.virgula.uol.com.br\/biz\/vixi-facebook\/\">http:\/\/youpix.virgula.uol.com.br\/biz\/vixi-facebook\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>por Luca Venturini &nbsp; As redes sociais passam pelo mesmo [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,6],"tags":[21,29,38,46,52],"class_list":["post-1826","post","type-post","status-publish","format-standard","hentry","category-blog","category-redes-sociais","tag-facebook","tag-instagram","tag-marketing-digital","tag-redes-sociais","tag-social-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - 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