{"id":1841,"date":"2015-04-14T11:44:33","date_gmt":"2015-04-14T14:44:33","guid":{"rendered":"http:\/\/sh-pro102.teste.website\/~quali640\/br\/?p=1841"},"modified":"2015-04-14T11:44:33","modified_gmt":"2015-04-14T14:44:33","slug":"o-que-e-o-tal-do-inbound-marketing","status":"publish","type":"post","link":"https:\/\/qualitacomunicacao.com\/br\/o-que-e-o-tal-do-inbound-marketing\/","title":{"rendered":"O que \u00e9 o tal do Inbound Marketing?"},"content":{"rendered":"<p><em>Luca Venturini<\/em><\/p>\n<p>O Marketing \u00e9 uma \u00e1rea famosa por produzir uma s\u00e9rie de termos sofisticados em ingl\u00eas. N\u00e3o raro ouvimos palavras estrangeiras que possuem tradu\u00e7\u00e3o em portugu\u00eas virarem moda entre os profissionais do ramo: <em>budget, target, shopper, meeting, call<\/em>, e, mais recentemente,\u00a0<em>Inbound Marketing<\/em>.\u00a0 Mas, afinal, <strong>o que \u00e9 o tal do Inbound Marketing<\/strong>?<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignright wp-image-2574 size-medium\" src=\"http:\/\/sh-pro102.teste.website\/~quali640\/br\/wp-content\/uploads\/2016\/07\/Inbound-cortada-300x183.jpg\" alt=\"Inbound Marketing\" width=\"300\" height=\"183\" \/>De maneira simples, o <strong>Inbound Marketing<\/strong> \u00e9 a estrat\u00e9gia que tem como prop\u00f3sito<strong> atrair consumidores<\/strong> para sua empresa, em vez\u00a0de sair <strong>procurando por eles<\/strong>. A mentalidade \u00e9 \u201cde fora pra dentro\u201d, ao contr\u00e1rio do <strong>Outbound Marketing<\/strong>, que se apoia na mentalidade \u201cde dentro pra fora\u201d.<\/p>\n<p>No <strong>Inbound<\/strong>, voc\u00ea oferece aquilo que o seu consumidor quer, e n\u00e3o necessariamente o que voc\u00ea acha que ele deveria querer. O ponto fundamental \u00e9 entender a real demanda que seu target apresenta, e a partir da\u00ed oferecer a ele um conte\u00fado relevante.<\/p>\n<h2>Google demonstra a efici\u00eancia do Inbound<\/h2>\n<p>O\u00a0Google nos ajuda a entender o valor desta estrat\u00e9gia digital. Uma empresa que trabalha com foco\u00a0no <strong>Inbound Marketing <\/strong>privilegia a produ\u00e7\u00e3o de conte\u00fado pr\u00f3prio e informativo para seu blog e perfis nas redes sociais, de modo que sua posi\u00e7\u00e3o em motores de busca melhore e mais visitantes acessem as p\u00e1ginas por busca org\u00e2nica.<\/p>\n<p>Em contrapartida, uma empresa que adota o <strong>Outbound Marketing <\/strong>investe em an\u00fancios pagos (os links patrocinados que aparecem no topo das pesquisas) no Google, na tentativa de\u00a0arrastar as pessoas ao site em vez de atra\u00ed-las naturalmente.<\/p>\n<p>\u00c9 importante citar que o Google indexa em posi\u00e7\u00f5es mais altas os sites que recebem visitas por busca org\u00e2nica (sem an\u00fancios pagos) do que aqueles que s\u00e3o acessados via links patrocinados. Portanto, <strong>o tal do Inbound Marketing<\/strong> \u00e9 uma estrat\u00e9gia de longo prazo mais lucrativa, que cria engajamento com o consumidor e aumenta a taxa de convers\u00e3o em vendas.<\/p>\n<p>De acordo com dados dispon\u00edveis no site kapost.com, a taxa de convers\u00e3o de leads vindos de busca org\u00e2nica (sem fazer an\u00fancios na internet) \u00e9 de 14,6%, ao passo que a taxa de convers\u00e3o daqueles que chegam por interm\u00e9dio de m\u00eddias pagas \u00e9 de 1,7% &#8211; quase 10 vezes mais baixa!<\/p>\n<p>N\u00e3o por acaso o Inbound Marketing \u00e9 \u00a0um dos pilares do que chamamos <strong>Marketing Digital de Resultados<\/strong>.<\/p>\n<p>Gaste pouco e colha resultados s\u00f3lidos no longo prazo.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Luca Venturini O Marketing \u00e9 uma \u00e1rea famosa por produzir [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2574,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,4],"tags":[27,38],"class_list":["post-1841","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-conteudo","tag-inbound-marketing","tag-marketing-digital"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>O que \u00e9 o tal do Inbound Marketing? 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