{"id":1845,"date":"2015-04-15T10:01:29","date_gmt":"2015-04-15T13:01:29","guid":{"rendered":"http:\/\/sh-pro102.teste.website\/~quali640\/br\/?p=1845"},"modified":"2015-04-15T10:01:29","modified_gmt":"2015-04-15T13:01:29","slug":"seo-o-que-e-por-que-e-tao-importante","status":"publish","type":"post","link":"https:\/\/qualitacomunicacao.com\/br\/seo-o-que-e-por-que-e-tao-importante\/","title":{"rendered":"SEO: o que \u00e9? Por que \u00e9 t\u00e3o importante?"},"content":{"rendered":"<p><em>Luca Venturini<\/em><\/p>\n<p>Para entender o <strong>que \u00e9 SEO<\/strong> e <strong>por que \u00e9 t\u00e3o importante\u00a0<\/strong>em uma estrat\u00e9gia de <strong>Marketing Digital de Resultados<\/strong>, primeiro \u00e9 preciso pensar no papel crucial que o Google &#8211; o maior e mais famoso mecanismo de busca da internet &#8211; tem na vida das pessoas.<\/p>\n<p>Acompanhe o racioc\u00ednio: qual \u00e9 a <strong>primeira coisa <\/strong>que voc\u00ea faz quando quer saber mais\u00a0sobre um produto que pretende\u00a0comprar? <strong>Pesquisa no Google<\/strong>. Uma vez digitadas as palavras-chave do produto desejado, dificilmente voc\u00ea vai passar da p\u00e1gina 2 ou 3 dos resultados de busca tentando encontrar aquele produto. O realidade\u00a0fren\u00e9tica em que vivemos n\u00e3o permite perder\u00a0muito tempo.<\/p>\n<p>\u00c9 por isso que aquela piada \u201co Google \u00e9 o meu pastor e nada me faltar\u00e1\u201d n\u00e3o est\u00e1 muito distante da realidade. Via de regra, quem aparece muito no Google, \u00e9 mais visto e mais consumido.<\/p>\n<h2>Em busca da melhor posi\u00e7\u00e3o<\/h2>\n<p>Portanto, \u00e9 fundamental que seu site esteja na melhor coloca\u00e7\u00e3o poss\u00edvel quando algu\u00e9m fizer uma busca relacionada \u00e0 sua empresa. Caso contr\u00e1rio, quem estava procurando por voc\u00ea pode n\u00e3o te encontrar. E \u00e9 exatamente isso que o profissional de <strong>SEO<\/strong> faz: ele trabalha para colocar seu site na melhor posi\u00e7\u00e3o poss\u00edvel em pesquisas feitas na internet.<\/p>\n<p>Explicando de forma did\u00e1tica, SEO \u00e9 a sigla para\u00a0<em>Search Engine Optimization, <\/em>que em uma tradu\u00e7\u00e3o literal significa \u201cotimiza\u00e7\u00e3o para motores de busca\u201d. Ou seja, s\u00e3o as<strong> melhorias<\/strong> de diversos aspectos de um site para que ele apare\u00e7a na <strong>melhor posi\u00e7\u00e3o poss\u00edvel<\/strong> em pesquisas feitas em motores de busca, principalmente no todo poderoso Google. A partir da\u00ed d\u00e1 pra come\u00e7ar a entender <strong>qual \u00e9 a import\u00e2ncia do SEO<\/strong>.<\/p>\n<p>Essas tais <strong>melhorias<\/strong> pelas quais seu site deve passar envolvem <strong>quest\u00f5es t\u00e9cnicas de programa\u00e7\u00e3o<\/strong>, <strong>produ\u00e7\u00e3o de conte\u00fado pr\u00f3prio<\/strong> e <strong>publica\u00e7\u00e3o de imagens em alta resolu\u00e7\u00e3o<\/strong>. Um site que copia e cola o conte\u00fado produzido por outro, por exemplo, n\u00e3o apenas\u00a0fica mal posicionado nas buscas como \u00e9 \u201cderrubado\u201d pelo motor de busca, ou seja, fica relegado a uma posi\u00e7\u00e3o ruim no buscador.<\/p>\n<p>Al\u00e9m de todos os benef\u00edcios supracitados, um SEO bem ajustado\u00a0permite que voc\u00ea seja encontrado at\u00e9 mesmo por quem n\u00e3o estava te procurando. Sua <strong>visibilidade<\/strong> se multiplica. Suas <strong>vendas<\/strong> aumentam. Sua <strong>marca<\/strong> se torna mais conhecida. S\u00e3o efeitos colaterais bem interessantes, n\u00e3o?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Luca Venturini Para entender o que \u00e9 SEO e por [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,7],"tags":[25,49],"class_list":["post-1845","post","type-post","status-publish","format-standard","hentry","category-blog","category-seo","tag-google","tag-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>SEO: o que \u00e9? Por que \u00e9 t\u00e3o importante? - Qualit\u00e0 Comunica\u00e7\u00e3o<\/title>\n<meta name=\"description\" content=\"Descubra o que \u00e9 SEO e qual \u00e9 sua import\u00e2ncia no mundo dos neg\u00f3cios.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/qualitacomunicacao.com\/br\/seo-o-que-e-por-que-e-tao-importante\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SEO: o que \u00e9? Por que \u00e9 t\u00e3o importante? - Qualit\u00e0 Comunica\u00e7\u00e3o\" \/>\n<meta property=\"og:description\" content=\"Descubra o que \u00e9 SEO e qual \u00e9 sua import\u00e2ncia no mundo dos neg\u00f3cios.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/qualitacomunicacao.com\/br\/seo-o-que-e-por-que-e-tao-importante\/\" \/>\n<meta property=\"og:site_name\" content=\"Qualit\u00e0 Comunica\u00e7\u00e3o\" \/>\n<meta property=\"article:published_time\" content=\"2015-04-15T13:01:29+00:00\" \/>\n<meta name=\"author\" content=\"romano\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"romano\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/qualitacomunicacao.com\\\/br\\\/seo-o-que-e-por-que-e-tao-importante\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/qualitacomunicacao.com\\\/br\\\/seo-o-que-e-por-que-e-tao-importante\\\/\"},\"author\":{\"name\":\"romano\",\"@id\":\"https:\\\/\\\/qualitacomunicacao.com\\\/br\\\/#\\\/schema\\\/person\\\/b9b4b91b9e561dd43c832ec78023e522\"},\"headline\":\"SEO: o que \u00e9? Por que \u00e9 t\u00e3o importante?\",\"datePublished\":\"2015-04-15T13:01:29+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/qualitacomunicacao.com\\\/br\\\/seo-o-que-e-por-que-e-tao-importante\\\/\"},\"wordCount\":411,\"keywords\":[\"Google\",\"SEO\"],\"articleSection\":[\"Blog\",\"SEO\"],\"inLanguage\":\"pt-BR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/qualitacomunicacao.com\\\/br\\\/seo-o-que-e-por-que-e-tao-importante\\\/\",\"url\":\"https:\\\/\\\/qualitacomunicacao.com\\\/br\\\/seo-o-que-e-por-que-e-tao-importante\\\/\",\"name\":\"SEO: o que \u00e9? Por que \u00e9 t\u00e3o importante? - Qualit\u00e0 Comunica\u00e7\u00e3o\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/qualitacomunicacao.com\\\/br\\\/#website\"},\"datePublished\":\"2015-04-15T13:01:29+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/qualitacomunicacao.com\\\/br\\\/#\\\/schema\\\/person\\\/b9b4b91b9e561dd43c832ec78023e522\"},\"description\":\"Descubra o que \u00e9 SEO e qual \u00e9 sua import\u00e2ncia no mundo dos neg\u00f3cios.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/qualitacomunicacao.com\\\/br\\\/seo-o-que-e-por-que-e-tao-importante\\\/#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/qualitacomunicacao.com\\\/br\\\/seo-o-que-e-por-que-e-tao-importante\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/qualitacomunicacao.com\\\/br\\\/seo-o-que-e-por-que-e-tao-importante\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"In\u00edcio\",\"item\":\"https:\\\/\\\/qualitacomunicacao.com\\\/br\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"SEO: o que \u00e9? Por que \u00e9 t\u00e3o importante?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/qualitacomunicacao.com\\\/br\\\/#website\",\"url\":\"https:\\\/\\\/qualitacomunicacao.com\\\/br\\\/\",\"name\":\"Qualit\u00e0 Comunica\u00e7\u00e3o\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/qualitacomunicacao.com\\\/br\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-BR\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/qualitacomunicacao.com\\\/br\\\/#\\\/schema\\\/person\\\/b9b4b91b9e561dd43c832ec78023e522\",\"name\":\"romano\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7f088affeb471ea1c34bd2d9d4cdfb79bcdc7efbcf0f05d2c46420f2dedafb09?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7f088affeb471ea1c34bd2d9d4cdfb79bcdc7efbcf0f05d2c46420f2dedafb09?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7f088affeb471ea1c34bd2d9d4cdfb79bcdc7efbcf0f05d2c46420f2dedafb09?s=96&d=mm&r=g\",\"caption\":\"romano\"},\"url\":\"https:\\\/\\\/qualitacomunicacao.com\\\/br\\\/author\\\/romano\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"SEO: o que \u00e9? Por que \u00e9 t\u00e3o importante? - Qualit\u00e0 Comunica\u00e7\u00e3o","description":"Descubra o que \u00e9 SEO e qual \u00e9 sua import\u00e2ncia no mundo dos neg\u00f3cios.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/qualitacomunicacao.com\/br\/seo-o-que-e-por-que-e-tao-importante\/","og_locale":"pt_BR","og_type":"article","og_title":"SEO: o que \u00e9? Por que \u00e9 t\u00e3o importante? - Qualit\u00e0 Comunica\u00e7\u00e3o","og_description":"Descubra o que \u00e9 SEO e qual \u00e9 sua import\u00e2ncia no mundo dos neg\u00f3cios.","og_url":"https:\/\/qualitacomunicacao.com\/br\/seo-o-que-e-por-que-e-tao-importante\/","og_site_name":"Qualit\u00e0 Comunica\u00e7\u00e3o","article_published_time":"2015-04-15T13:01:29+00:00","author":"romano","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"romano","Est. tempo de leitura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/qualitacomunicacao.com\/br\/seo-o-que-e-por-que-e-tao-importante\/#article","isPartOf":{"@id":"https:\/\/qualitacomunicacao.com\/br\/seo-o-que-e-por-que-e-tao-importante\/"},"author":{"name":"romano","@id":"https:\/\/qualitacomunicacao.com\/br\/#\/schema\/person\/b9b4b91b9e561dd43c832ec78023e522"},"headline":"SEO: o que \u00e9? Por que \u00e9 t\u00e3o importante?","datePublished":"2015-04-15T13:01:29+00:00","mainEntityOfPage":{"@id":"https:\/\/qualitacomunicacao.com\/br\/seo-o-que-e-por-que-e-tao-importante\/"},"wordCount":411,"keywords":["Google","SEO"],"articleSection":["Blog","SEO"],"inLanguage":"pt-BR"},{"@type":"WebPage","@id":"https:\/\/qualitacomunicacao.com\/br\/seo-o-que-e-por-que-e-tao-importante\/","url":"https:\/\/qualitacomunicacao.com\/br\/seo-o-que-e-por-que-e-tao-importante\/","name":"SEO: o que \u00e9? Por que \u00e9 t\u00e3o importante? - Qualit\u00e0 Comunica\u00e7\u00e3o","isPartOf":{"@id":"https:\/\/qualitacomunicacao.com\/br\/#website"},"datePublished":"2015-04-15T13:01:29+00:00","author":{"@id":"https:\/\/qualitacomunicacao.com\/br\/#\/schema\/person\/b9b4b91b9e561dd43c832ec78023e522"},"description":"Descubra o que \u00e9 SEO e qual \u00e9 sua import\u00e2ncia no mundo dos neg\u00f3cios.","breadcrumb":{"@id":"https:\/\/qualitacomunicacao.com\/br\/seo-o-que-e-por-que-e-tao-importante\/#breadcrumb"},"inLanguage":"pt-BR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/qualitacomunicacao.com\/br\/seo-o-que-e-por-que-e-tao-importante\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/qualitacomunicacao.com\/br\/seo-o-que-e-por-que-e-tao-importante\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"In\u00edcio","item":"https:\/\/qualitacomunicacao.com\/br\/"},{"@type":"ListItem","position":2,"name":"SEO: o que \u00e9? Por que \u00e9 t\u00e3o importante?"}]},{"@type":"WebSite","@id":"https:\/\/qualitacomunicacao.com\/br\/#website","url":"https:\/\/qualitacomunicacao.com\/br\/","name":"Qualit\u00e0 Comunica\u00e7\u00e3o","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/qualitacomunicacao.com\/br\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-BR"},{"@type":"Person","@id":"https:\/\/qualitacomunicacao.com\/br\/#\/schema\/person\/b9b4b91b9e561dd43c832ec78023e522","name":"romano","image":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/secure.gravatar.com\/avatar\/7f088affeb471ea1c34bd2d9d4cdfb79bcdc7efbcf0f05d2c46420f2dedafb09?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/7f088affeb471ea1c34bd2d9d4cdfb79bcdc7efbcf0f05d2c46420f2dedafb09?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/7f088affeb471ea1c34bd2d9d4cdfb79bcdc7efbcf0f05d2c46420f2dedafb09?s=96&d=mm&r=g","caption":"romano"},"url":"https:\/\/qualitacomunicacao.com\/br\/author\/romano\/"}]}},"_links":{"self":[{"href":"https:\/\/qualitacomunicacao.com\/br\/wp-json\/wp\/v2\/posts\/1845","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/qualitacomunicacao.com\/br\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/qualitacomunicacao.com\/br\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/qualitacomunicacao.com\/br\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/qualitacomunicacao.com\/br\/wp-json\/wp\/v2\/comments?post=1845"}],"version-history":[{"count":0,"href":"https:\/\/qualitacomunicacao.com\/br\/wp-json\/wp\/v2\/posts\/1845\/revisions"}],"wp:attachment":[{"href":"https:\/\/qualitacomunicacao.com\/br\/wp-json\/wp\/v2\/media?parent=1845"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/qualitacomunicacao.com\/br\/wp-json\/wp\/v2\/categories?post=1845"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/qualitacomunicacao.com\/br\/wp-json\/wp\/v2\/tags?post=1845"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}