{"id":1925,"date":"2018-01-21T14:04:08","date_gmt":"2018-01-21T14:04:08","guid":{"rendered":"http:\/\/sh-pro102.teste.website\/~quali640\/br\/?p=1925"},"modified":"2019-08-16T17:46:58","modified_gmt":"2019-08-16T17:46:58","slug":"qual-e-o-tipo-de-conteudo-que-meu-consumidor-quer","status":"publish","type":"post","link":"https:\/\/qualitacomunicacao.com\/br\/qual-e-o-tipo-de-conteudo-que-meu-consumidor-quer\/","title":{"rendered":"Qual \u00e9 o tipo de conte\u00fado que meu consumidor quer?"},"content":{"rendered":"<p>Sempre que for criar um post, seja no blog da sua empresa ou em alguma rede social, fa\u00e7a a si mesmo a pergunta: qual \u00e9 o tipo de conte\u00fado que meu consumidor quer?<\/p>\n<p>O ponto mais importante de qualquer estrat\u00e9gia de conte\u00fado \u00e9 passar ao seu consumidor a informa\u00e7\u00e3o que ele efetivamente deseja ler, ver ou ouvir. Nem sempre o que ele quer \u00e9 o que ele precisa, ou o que \u00e9 realmente importante.<\/p>\n<p>Ent\u00e3o n\u00e3o deixe esse pensamento afetar o seu julgamento.<\/p>\n<p>\u00c9 o que ele quer que vai faz\u00ea-lo efetivamente clicar nos seus links, visitar diferentes p\u00e1gina de seu site, baixar e-books gratuitos e assistir aos seus tutoriais.<\/p>\n<p>Pense sempre com a cabe\u00e7a do seu consumidor. \u00c9 nessa hora que definir a(s) persona(s) do seu neg\u00f3cio \u00e9 t\u00e3o fundamental.<\/p>\n<p><a href=\"http:\/\/sh-pro102.teste.website\/~quali640\/br\/2015\/02\/25\/voce-sabe-o-que-sao-buying-personas\/\"><span style=\"text-decoration: underline; color: #ff6600;\"><em><strong>N\u00e3o sabe exatamente o que \u00e9 a persona do seu neg\u00f3cio? Clique AQUI<\/strong><\/em><\/span><\/a><\/p>\n<h2>A regra do 70-30%<\/h2>\n<p>Existe a regra do 70-30: de acordo com ela, 70% do seu conte\u00fado deve ser composto de posts informativos e interessantes ao p\u00fablico-alvo, e 30% deve ter car\u00e1ter promocional.<\/p>\n<p>Se essa propor\u00e7\u00e3o for distorcida, com 50% do conte\u00fado sendo de teor promocional, por exemplo, o consumidor pode ficar descontente e parar de seguir seu blog, fanpage no Facebook ou canal no YouTube.<\/p>\n<p>O consumidor atual \u00e9 esperto, \u00e1gil e impaciente. N\u00e3o o subestime.<\/p>\n<p>E aqui vai uma dica de ouro: conte\u00fado visual, seja em imagens ou em v\u00eddeos, gera mais engajamento. De acordo com o HubSpot, em 2014 o uso de conte\u00fado visual para empresas B2B (empresas que n\u00e3o vendem para o consumidor final) cresceu de 8% para 58%.<\/p>\n<p>&nbsp;<\/p>\n<p>Refer\u00eancias:<\/p>\n<p><a href=\"http:\/\/bit.ly\/1E6POv2\">http:\/\/bit.ly\/1E6POv2<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sempre que for criar um post, seja no blog da [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,4],"tags":[],"class_list":["post-1925","post","type-post","status-publish","format-standard","hentry","category-blog","category-conteudo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Qual \u00e9 o tipo de conte\u00fado que meu consumidor quer? - Qualit\u00e0 Comunica\u00e7\u00e3o<\/title>\n<meta name=\"description\" content=\"O mais importante na hora de criar um post \u00e9 saber qual \u00e9 o tipo de conte\u00fado que o seu consumidor deseja.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/qualitacomunicacao.com\/br\/qual-e-o-tipo-de-conteudo-que-meu-consumidor-quer\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Qual \u00e9 o tipo de conte\u00fado que meu consumidor quer? 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