{"id":1999,"date":"2018-02-11T16:22:30","date_gmt":"2018-02-11T16:22:30","guid":{"rendered":"http:\/\/sh-pro102.teste.website\/~quali640\/br\/?p=1999"},"modified":"2019-08-16T17:46:23","modified_gmt":"2019-08-16T17:46:23","slug":"o-principal-erro-conteudo-na-internet","status":"publish","type":"post","link":"https:\/\/qualitacomunicacao.com\/br\/o-principal-erro-conteudo-na-internet\/","title":{"rendered":"O principal erro cometido por quem produz conte\u00fado na internet"},"content":{"rendered":"

Escrever mal? Escrever muito? Buscar informa\u00e7\u00e3o em fontes erradas?\u00a0N\u00e3o, o principal erro cometido por quem produz conte\u00fado \u00e9 inverter a f\u00f3rmula do 80-20. De acordo com essa f\u00f3rmula, os redatores de conte\u00fado devem gastar 20% do seu tempo escrevendo o conte\u00fado e 80% do tempo divulgando-o.<\/p>\n

Acontece que o mais comum \u00e9 ver redatores fazendo justamente o oposto, ou seja, passando muito mais tempo escrevendo do que promovendo.<\/p>\n

Isso porque, aparentemente, zelar pela qualidade do texto \u00e9 mais nobre que do se preocupar com promo\u00e7\u00e3o \u2013 algo visto com maus olhos por muitos que n\u00e3o se consideram \u201cmarqueteiros\u201d.<\/p>\n

Al\u00e9m disso, a pr\u00f3pria cria\u00e7\u00e3o deve ser feita tendo os aspectos de marketing como refer\u00eancia.<\/p>\n

Por exemplo: voc\u00ea j\u00e1 deve ter visto muitos posts com t\u00edtulos do tipo \u201c10 dicas para fazer tal coisa\u201d, \u201cAs melhores maneiras de fazer alguma coisa\u201d, \u201cVoc\u00ea sabia que…\u201d, dentre outros.<\/p>\n

Esses t\u00edtulos podem soar promocionais demais, mas eles despertam muito mais a curiosidade do leitor do que algo enigm\u00e1tico (mesmo que tenha alta qualidade).<\/p>\n

Fazer listas e perguntas direcionadas ao leitor dentro do texto s\u00e3o outras formais de tamb\u00e9m atrair o p\u00fablico.<\/p>\n

Conte\u00fado bom ou certo?<\/h2>\n

A partir da\u00ed, podemos dizer que quem n\u00e3o segue a f\u00f3rmula do 80-20 pode acabar cometendo um segundo erro como consequ\u00eancia: confundir\u00a0conte\u00fado bom<\/strong>\u00a0com\u00a0conte\u00fado certo<\/strong>.<\/p>\n

O bom \u00e9 aquele que \u00e9 bem escrito, que tem fontes precisas e que realmente sacia a curiosidade do leitor. S\u00f3 que, por falhas na promo\u00e7\u00e3o\/divulga\u00e7\u00e3o, esse conte\u00fado pode nem chegar a ser lido.<\/p>\n

O certo\u00a0pode (mas n\u00e3o necessariamente deve) ter todos os atributos acima, com a diferen\u00e7a de que ele realmente chega ao leitor.<\/p>\n

Ser\u00e1 que voc\u00ea tem cometido o erro de confundir bom e\u00a0certo?<\/p>\n","protected":false},"excerpt":{"rendered":"

Escrever mal? Escrever muito? Buscar informa\u00e7\u00e3o em fontes erradas?\u00a0N\u00e3o, o […]<\/p>\n","protected":false},"author":1,"featured_media":2000,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,4],"tags":[15,16],"class_list":["post-1999","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-conteudo","tag-content-marketing","tag-conteudo"],"yoast_head":"\nO principal erro cometido por quem produz conte\u00fado na internet<\/title>\n<meta name=\"description\" content=\"Gastar mais tempo na produ\u00e7\u00e3o do que na promo\u00e7\u00e3o do conte\u00fado \u00e9 o principal erro cometido por redatores. 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