{"id":2140,"date":"2015-09-11T10:38:51","date_gmt":"2015-09-11T13:38:51","guid":{"rendered":"http:\/\/sh-pro102.teste.website\/~quali640\/br\/?p=2140"},"modified":"2015-09-11T10:38:51","modified_gmt":"2015-09-11T13:38:51","slug":"fusao-digital-fisico","status":"publish","type":"post","link":"https:\/\/qualitacomunicacao.com\/br\/fusao-digital-fisico\/","title":{"rendered":"Esse \u00e9 o in\u00edcio da fus\u00e3o do mundo digital com o mundo f\u00edsico"},"content":{"rendered":"

Entusiastas da ideia de que o Google ainda vai dominar o mundo devem ter comemorado a not\u00edcia que saiu nesta semana anunciando que o gigante do Vale do Sil\u00edcio est\u00e1 para lan\u00e7ar o Store Visits, no Brasil, uma ferramenta que acompanha os passos de um consumidor desde o momento em que ele pesquisa um produto na internet at\u00e9 quando ele vai na loja f\u00edsica comprar. O mundo digital est\u00e1 avan\u00e7ando em alta velocidade.<\/p>\n

A intelig\u00eancia que a ferramenta trar\u00e1 \u00e0s marcas \u00e9 uma revolu\u00e7\u00e3o, pois at\u00e9 ent\u00e3o n\u00e3o era poss\u00edvel mapear as comprar em ambiente f\u00edsico que se iniciavam em buscas na internet. \u00c9 claro que havia estimativas, mas agora ser\u00e1 poss\u00edvel ter um dado real, fact\u00edvel.<\/p>\n

Omnichannel<\/h2>\n

\u00c9 um marco na hist\u00f3ria do omnichannel<\/a><\/em><\/strong><\/span>, ou seja, na fus\u00e3o do mundo digital com o mundo f\u00edsico no que se refere ao consumo.<\/p>\n

O Store Visits vai integrar o Google Adwords e estar\u00e1 aliado ao Google Street View, Earth e Now, formando uma rede espetacular de mapeamento do comportamento do consumidor.<\/p>\n

A ferramenta j\u00e1 \u00e9 usada em 10 pa\u00edses desde o ano passado, mas somente agora ser\u00e1 aproveitada no Brasil, por duas marcas que por enquanto ainda se mant\u00e9m an\u00f4nimas.<\/p>\n","protected":false},"excerpt":{"rendered":"

Entusiastas da ideia de que o Google ainda vai dominar […]<\/p>\n","protected":false},"author":1,"featured_media":2141,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,4,6],"tags":[],"class_list":["post-2140","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-conteudo","category-redes-sociais"],"yoast_head":"\nEsse \u00e9 o in\u00edcio da fus\u00e3o do mundo digital com o mundo f\u00edsico<\/title>\n<meta name=\"description\" content=\"A fus\u00e3o do mundo digital com o mundo f\u00edsico, conhecida como omnichannel, \u00e9 um fen\u00f4meno que altera profundamente o comportamento de compra do consumidor.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/qualitacomunicacao.com\/br\/fusao-digital-fisico\/\" \/>\n<meta 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