{"id":2445,"date":"2018-07-30T17:54:05","date_gmt":"2018-07-30T17:54:05","guid":{"rendered":"http:\/\/sh-pro102.teste.website\/~quali640\/br\/?p=2445"},"modified":"2019-08-16T17:38:13","modified_gmt":"2019-08-16T17:38:13","slug":"estrategia-de-inbound-marketing-e-como-um-plano-na-academia","status":"publish","type":"post","link":"https:\/\/qualitacomunicacao.com\/br\/estrategia-de-inbound-marketing-e-como-um-plano-na-academia\/","title":{"rendered":"Estrat\u00e9gia de Inbound Marketing \u00e9 como um plano na academia"},"content":{"rendered":"

Muitos j\u00e1 ouviram falar, mas ainda n\u00e3o t\u00eam um conhecimento aprofundado sobre o conceito de Inbound Marketing. Essa estrat\u00e9gia de marketing, relativamente recente, pode ficar mais clara se tra\u00e7armos um paralelo com um conceito do dia-a-dia, um plano na academia.<\/p>\n

Quando uma pessoa est\u00e1 fora de forma e deseja voltar ao peso ideal, uma das iniciativas mais comuns \u00e9 se matricular em uma academia. No entanto, \u00e9 preciso ter em mente que o emagrecimento \u00e9 um processo que pode levar meses e n\u00e3o acontece em um passe de m\u00e1gica. Ele demanda uma estrat\u00e9gia completa, que envolva tanto as atividades na academia, quanto uma alimenta\u00e7\u00e3o e h\u00e1bitos saud\u00e1veis no dia-a-dia.<\/p>\n

A op\u00e7\u00e3o por uma estrat\u00e9gia de Inbound Marketing segue o mesmo princ\u00edpio. Se determinada marca n\u00e3o est\u00e1 bem posicionada na internet e n\u00e3o tem um relacionamento s\u00f3lido com seus clientes, certamente a mudan\u00e7a n\u00e3o acontecer\u00e1 da noite para o dia. H\u00e1 que se tra\u00e7ar um plano completo, que passe pela gera\u00e7\u00e3o de conte\u00fado relevante para o p\u00fablico-alvo e aumente o tr\u00e1fego do site com o objetivo de obter leads.<\/p>\n

\"\"<\/a><\/p>\n

Nos dois exemplos, existe um trabalho \u00e1rduo em busca de um fim valioso. \u00c9 importante que as marcas tenham essa percep\u00e7\u00e3o para n\u00e3o ficarem exageradamente ansiosas por resultados imediatos. No Inbound Marketing, a conquista do cliente se d\u00e1 aos poucos porque a segmenta\u00e7\u00e3o \u00e9 muito precisa. A comunica\u00e7\u00e3o chega a quem realmente se interessa por aquele conte\u00fado. Isso aumenta consideravelmente a convers\u00e3o se compararmos com o marketing digital convencional.<\/p>\n

Custo-benef\u00edcio<\/h2>\n

Outra vantagem \u00e9 o custo mais baixo, pois a m\u00eddia \u00e9 bem direcionada e otimiza o investimento. Se fizermos novamente um paralelo com a academia, agora pensando na muscula\u00e7\u00e3o, o Inbound visa \u201chipertrofiar\u201d os resultados no tempo mais adequado para n\u00e3o perder o controle sobre seus m\u00fasculos (clientes). Ao passo que um investimento pesado em uma m\u00eddia paga como Google, YouTube,\u00a0 Facebook ou outra rede social pode hipertrofiar os m\u00fasculos muito rapidamente, mas trazer dor de cabe\u00e7a mais \u00e0 frente.<\/p>\n

\u201cU\u00e9, mas o investimento em m\u00eddia paga n\u00e3o trouxe clientes tamb\u00e9m? Qual \u00e9 o problema?\u201d<\/em><\/p>\n

Sim e n\u00e3o. O investimento na m\u00eddia paga, ainda que possa ser bem segmentado, tende a impactar tamb\u00e9m pessoas que n\u00e3o t\u00eam real interesse por seu produto ou servi\u00e7o. \u00c9 evidente que essa estrat\u00e9gia tem seu valor quando utilizada de forma eficaz e atrair\u00e1 tamb\u00e9m visitantes que podem se tornar clientes posteriormente. A discuss\u00e3o aqui \u00e9 o m\u00e9todo escolhido. Voc\u00ea pode ficar \u201cbombado\u201d de aparentes clientes da noite para o dia, mas logo perceber\u00e1 que boa parte deles n\u00e3o est\u00e1 interessada na sua marca. O Inbound Marketing tem como princ\u00edpio filtrar ao m\u00e1ximo essa diferen\u00e7a, para que na \u00faltima etapa do processo visitantes tenham sido convertidos em potenciais clientes (leads) que possam se converter em consumidores do seu produto ou servi\u00e7o.<\/p>\n","protected":false},"excerpt":{"rendered":"

Muitos j\u00e1 ouviram falar, mas ainda n\u00e3o t\u00eam um conhecimento […]<\/p>\n","protected":false},"author":1,"featured_media":2447,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,4],"tags":[],"class_list":["post-2445","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-conteudo"],"yoast_head":"\nEstrat\u00e9gia de Inbound Marketing \u00e9 como um plano na academia - Qualit\u00e0 Comunica\u00e7\u00e3o<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/qualitacomunicacao.com\/br\/estrategia-de-inbound-marketing-e-como-um-plano-na-academia\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Estrat\u00e9gia de Inbound Marketing \u00e9 como um plano na academia - 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