![\"\"](\"http:\/\/sh-pro102.teste.website\/~quali640\/br\/wp-content\/uploads\/2016\/07\/38833771_xl-1024x662.jpg\")
<\/a><\/p>\nPor que ele \u00e9 t\u00e3o importante?<\/h2>\n
No momento em que algu\u00e9m oferece seu email em troca de um conte\u00fado, esta pessoa se torna um ativo valioso e est\u00e1 muito mais pr\u00f3xima de se converter em cliente. Ao se tornar lead, a pessoa na pr\u00e1tica sinaliza que o conte\u00fado \u00e9 muito relevante para ela. O papel da empresa, neste momento, \u00e9 intensificar a rela\u00e7\u00e3o com o novo lead, oferecer mais conte\u00fados de qualidade e, mais \u00e0 frente, fazer uma oferta para que ele se torne cliente.<\/p>\n
Em linhas gerais, o lead potencializa as chances de conquistar um cliente, pois se trata de algu\u00e9m predisposto a ouvir uma proposta ou a comprar determinado produto. A taxa de convers\u00e3o (outra palavra m\u00e1gica do Inbound Marketing) \u00e9 muito mais alta.<\/p>\n
Lead qualificado<\/h2>\n
Conquistar um Lead \u00e9 bom, conquistar um Lead qualificado \u00e9 \u00f3timo. Trata-se do usu\u00e1rio que j\u00e1 reconheceu o pr\u00f3prio problema e est\u00e1 em busca da solu\u00e7\u00e3o, por isso \u00e9 algu\u00e9m que est\u00e1 muito perto de comprar seu produto ou contratar seu servi\u00e7o.<\/p>\n
O mundo ideal seria ter somente leads qualificados, mas, como isso n\u00e3o \u00e9 poss\u00edvel, o desafio \u00e9 separar o joio do trigo \u2013 ou melhor, os leads dos leads qualificados. Fazer bem essa triagem possibilita a cria\u00e7\u00e3o de campanhas mais eficientes para alcan\u00e7ar o p\u00fablico certo. O lead qualificado demanda um conte\u00fado bastante espec\u00edfico para ser convencido de que voc\u00ea oferece a solu\u00e7\u00e3o certa para ele.<\/p>\n
Monitore tudo<\/h2>\n
Separar esses dois p\u00fablicos n\u00e3o significa que o lead normal (ou n\u00e3o qualificado) tem menos valor ou deve ser deixado de lado. A possibilidade de convert\u00ea-lo em cliente tamb\u00e9m \u00e9 muito boa, mas para isso \u00e9 preciso monitorar.<\/p>\n
As pessoas que se mostram envolvidas com os conte\u00fados que voc\u00ea envia apresentam taxas diferentes de engajamento, ou seja, nem todos os leads s\u00e3o iguais. Para medir isso, \u00e9 preciso fazer um trabalho intenso de monitoramento. Por meio de email marketing e redes sociais, \u00e9 poss\u00edvel estabelecer um ranking de engajamento. Com dados como o n\u00famero de emails lidos ou marcados como spam, cliques em links de posts, tempo que o usu\u00e1rio permanece consumindo seu conte\u00fado, curtidas e compartilhamentos voc\u00ea entender\u00e1 realmente quantos leads est\u00e3o pr\u00f3ximos de virarem clientes.<\/p>\n
O lead \u00e9 imprescind\u00edvel para uma estrat\u00e9gia de Inbound Marketing. \u00c9 por meio dele que voc\u00ea conseguir\u00e1 obter a maior parte de seus clientes e ter sucesso no digital. Leads engajados est\u00e3o muito mais perto de fecharem neg\u00f3cio com voc\u00ea, mas voc\u00ea deve sempre enxergar o macro e alimentar com conte\u00fado toda a sua base de disparo de emails.<\/p>\n","protected":false},"excerpt":{"rendered":"
Existe uma palavra m\u00e1gica que invariavelmente d\u00e1 as caras em […]<\/p>\n","protected":false},"author":1,"featured_media":2504,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,5],"tags":[],"class_list":["post-2503","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-email-marketing"],"yoast_head":"\n
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<\/a><\/p>\n