{"id":2568,"date":"2018-08-20T09:19:22","date_gmt":"2018-08-20T09:19:22","guid":{"rendered":"http:\/\/sh-pro102.teste.website\/~quali640\/br\/?p=2568"},"modified":"2019-08-16T17:37:40","modified_gmt":"2019-08-16T17:37:40","slug":"crise-inbound-marketing","status":"publish","type":"post","link":"https:\/\/qualitacomunicacao.com\/br\/crise-inbound-marketing\/","title":{"rendered":"Cres\u00e7a na crise com Inbound Marketing"},"content":{"rendered":"<p>Falar em crescimento no momento de crise econ\u00f4mica que o Brasil enfrenta pode soar pretensioso. Empresas de diferentes portes t\u00eam enxugado seus gastos e se contentado at\u00e9 mesmo em ter pouco preju\u00edzo. De fato a realidade atual n\u00e3o \u00e9 nada favor\u00e1vel, mas justamente nessa hora a palavra da vez deve ser <strong>efici\u00eancia<\/strong>, aliar custo baixo a resultados significativos. A melhor forma de atuar no ambiente digital com foco total na efici\u00eancia \u00e9 montar uma estrat\u00e9gia de <strong>Inbound<\/strong> <strong>Marketing<\/strong>.<\/p>\n<p>A op\u00e7\u00e3o pelo Inbound oferece de forma precisa o que o momento de crise pede. O exemplo preciso do <strong>Marketing Digital de Resultados<\/strong>. Primeiro, tem um custo bem mais baixo do que o marketing tradicional. Com isso o or\u00e7amento, j\u00e1 bastante prejudicado pela crise, n\u00e3o \u00e9 ainda mais afetado. Segundo, e talvez ainda mais importante, porque oferece uma perspectiva no longo prazo.<\/p>\n<h2>Pense \u00e0 frente<\/h2>\n<p>O momento atual exige p\u00e9s no ch\u00e3o, mas isso n\u00e3o significa ficar parado esperando a tempestade passar. Uma estrat\u00e9gia de Inbound Marketing \u00e9 a solu\u00e7\u00e3o certa por ter um custo baixo de implementa\u00e7\u00e3o e permitir que voc\u00ea se aproxime do seu p\u00fablico-alvo de forma assertiva.<\/p>\n<p>Em um cen\u00e1rio hostil, o primeiro passo \u00e9 reconhecer seus verdadeiros clientes e as pessoas que t\u00eam real interesse pelo produto \/ servi\u00e7o que voc\u00ea oferece. Uma estrat\u00e9gia de Inbound permite que voc\u00ea identifique esses dois grupos e, mais do que isso, ofere\u00e7a a cada um deles conte\u00fados personalizados e relevantes. A tend\u00eancia \u00e9 que estas pessoas fiquem engajadas e tenham uma predisposi\u00e7\u00e3o muito maior de fechar neg\u00f3cio com voc\u00ea mais \u00e0 frente. A ideia fundamental \u00e9 plantar agora para colher no futuro.<\/p>\n<h2>Fase de transi\u00e7\u00e3o<\/h2>\n<p>Pense de forma positiva! Encare a crise como uma fase de transi\u00e7\u00e3o que temos de enfrentar. Quem trabalha de forma inteligente no momento de maior dificuldade certamente obter\u00e1 muitos frutos quando a m\u00e1 fase terminar. Um trabalho de Inbound Marketing bem feito proporcionar\u00e1 a voc\u00ea uma base de clientes engajada e fiel. Mais do que\u00a0isso, uma base com um custo que n\u00e3o compromete seu or\u00e7amento em um per\u00edodo de vacas magras.<\/p>\n<p>A bonan\u00e7a pode come\u00e7ar antes mesmo do fim da tempestade. Fa\u00e7a isso acontecer!<\/p>\n<p style=\"text-align: center; margin-bottom: 10px;\">\n","protected":false},"excerpt":{"rendered":"<p>Falar em crescimento no momento de crise econ\u00f4mica que o [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2576,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,4],"tags":[],"class_list":["post-2568","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-conteudo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Cres\u00e7a na crise com Inbound Marketing - Qualit\u00e0 Comunica\u00e7\u00e3o<\/title>\n<meta name=\"description\" content=\"A crise \u00e9 o momento certo para buscar alternativas de marketing que ofere\u00e7am bom custo-benef\u00edcio. 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