{"id":2657,"date":"2018-10-02T15:41:57","date_gmt":"2018-10-02T15:41:57","guid":{"rendered":"http:\/\/sh-pro102.teste.website\/~quali640\/br\/?p=2657"},"modified":"2019-08-16T17:36:27","modified_gmt":"2019-08-16T17:36:27","slug":"4-dicas-call-to-action","status":"publish","type":"post","link":"https:\/\/qualitacomunicacao.com\/br\/4-dicas-call-to-action\/","title":{"rendered":"4 dicas para criar um bom Call to Action"},"content":{"rendered":"<p>\u00c9 ineg\u00e1vel que um bom conte\u00fado tem grande valor para uma estrat\u00e9gia de marketing digital de resultados. Mas para que ele tenha efetividade, depende em grande parte de um Call to Action forte. Sabe aquela mensagem ao final de um texto que convida voc\u00ea a acessar outro material? Pois o chamado CTA deve ser muito bem pensado. O bot\u00e3o de a\u00e7\u00e3o \u00e9 importante tamb\u00e9m para incentivar o visitante do seu site a realizar algo como se cadastrar no mailing, ou fazer download de um conte\u00fado.<\/p>\n<p>Seguir algumas dicas vai ajudar voc\u00ea a conquistar clientes com bons Call to Action.<\/p>\n<h2>Se diferencie da concorr\u00eancia<\/h2>\n<p>Todo profissional de marketing sabe bem como \u00e9 fundamental se diferenciar dos concorrentes para chamar a aten\u00e7\u00e3o de seu target. Voc\u00ea deve buscar algo \u00fanico e que tenha a ver com o seu neg\u00f3cio. A abordagem n\u00e3o precisa ser necessariamente agressiva do ponto de vista comercial. \u00c0s vezes se colocar na pele do visitante pode funcionar muito bem.<\/p>\n<p>Por exemplo, o CTA \u201cEu quero melhorar meu ingl\u00eas\u201d poderia ser interessante para uma escola de ingl\u00eas ao tratar justamente do problema que o visitante teoricamente busca resolver dentro do site.<\/p>\n<h2><a href=\"http:\/\/sh-pro102.teste.website\/~quali640\/br\/wp-content\/uploads\/2016\/07\/24758953_xxl.jpg\"><img fetchpriority=\"high\" decoding=\"async\" class=\"size-medium wp-image-2658 alignleft\" src=\"http:\/\/sh-pro102.teste.website\/~quali640\/br\/wp-content\/uploads\/2016\/07\/24758953_xxl-300x200.jpg\" alt=\"\" width=\"300\" height=\"200\" srcset=\"https:\/\/qualitacomunicacao.com\/br\/wp-content\/uploads\/2016\/07\/24758953_xxl-300x200.jpg 300w, https:\/\/qualitacomunicacao.com\/br\/wp-content\/uploads\/2016\/07\/24758953_xxl-768x512.jpg 768w, https:\/\/qualitacomunicacao.com\/br\/wp-content\/uploads\/2016\/07\/24758953_xxl-1024x683.jpg 1024w, https:\/\/qualitacomunicacao.com\/br\/wp-content\/uploads\/2016\/07\/24758953_xxl.jpg 3888w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a>Seja direto<\/h2>\n<p>Nada de enrola\u00e7\u00e3o. V\u00e1 direto ao ponto com o <a href=\"https:\/\/idealmarketing.com.br\/blog\/o-que-e-call-to-action\/\">Call to Action<\/a> e deixe claro o que est\u00e1 propondo. Seu visitante deve entender exatamente o que voc\u00ea oferece a ele.<\/p>\n<p>A mensagem deve ser curta, simples e forte.<\/p>\n<p>Alguns exemplos consagrados que costumam dar resultados s\u00e3o: \u201cFa\u00e7a o download\u201d, \u201cAcesse&#8230;\u201d, \u201cAssine\u201d, \u201cInscreva-se\u201d.<\/p>\n<h2>Passe um car\u00e1ter de urg\u00eancia<\/h2>\n<p>Tenha em mente que seu CTA deve criar uma urg\u00eancia na cabe\u00e7a do seu visitante. Caso voc\u00ea consiga isso, a chance de convert\u00ea-lo em cliente \u00e9 muito maior. Procure deixar claro que n\u00e3o clicar no bot\u00e3o indicado pode fazer a pessoa perder uma bela oportunidade.<\/p>\n<p>Palavras como \u201choje\u201d, \u201cagora\u201d e \u201cj\u00e1\u201d criam o senso de urg\u00eancia e s\u00e3o recursos \u00fateis.<\/p>\n<p>A ideia de urg\u00eancia pode ter ainda mais efic\u00e1cia quando for acompanhada de um pre\u00e7o promocional. Por exemplo, \u201cs\u00f3 hoje voc\u00ea compra com 50% de desconto\u201d.<\/p>\n<h2>Mostre que \u00e9 f\u00e1cil completar o processo<\/h2>\n<p>Um dos fatores que fazem as pessoas n\u00e3o clicarem \u00e9 a impress\u00e3o de que aquele bot\u00e3o vai faz\u00ea-las perder tempo, como por exemplo, para se cadastrar em uma Newsletter.<\/p>\n<p>Evite criar muitas etapas de cadastro e destaque a rapidez para conquistar mais cliques.<\/p>\n<p>Por exemplo: \u201cO cadastro leva menos de 30 segundos\u201d.<\/p>\n<p>E, se voc\u00ea vai oferecer um material gratuito, deixe isso claro no Call to Action. Muitas pessoas podem n\u00e3o clicar se acharem que ter\u00e3o de pagar por isso.<\/p>\n<p>&nbsp;<\/p>\n<p>Voc\u00ea sabia que o \u201cCall to Action\u201d \u00e9 um dos recursos que se destacam no <strong>Inbound Marketing<\/strong>?<\/p>\n<p>Quer entender mais sobre este conceito? Clique na imagem abaixo\u00a0e fa\u00e7a o download do PDF!<\/p>\n<p style=\"text-align: center;\">(<strong>sim, esse \u00e9 um \u201cCall to Action\u201d =D<\/strong>).<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00c9 ineg\u00e1vel que um bom conte\u00fado tem grande valor para [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2658,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,3],"tags":[],"class_list":["post-2657","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-automacao-de-marketing","category-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>4 dicas para criar um bom Call to Action - Qualit\u00e0 Comunica\u00e7\u00e3o<\/title>\n<meta name=\"description\" content=\"Ter sucesso em estrat\u00e9gias digitais passa pela cria\u00e7\u00e3o de CTAs (Call to Action) eficientes. 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