{"id":2839,"date":"2018-10-30T18:15:04","date_gmt":"2018-10-30T18:15:04","guid":{"rendered":"http:\/\/sh-pro102.teste.website\/~quali640\/br\/?p=2839"},"modified":"2019-08-16T17:35:40","modified_gmt":"2019-08-16T17:35:40","slug":"persona-inbound-marketing","status":"publish","type":"post","link":"https:\/\/qualitacomunicacao.com\/br\/persona-inbound-marketing\/","title":{"rendered":"Saiba o que \u00e9 Persona e seu papel no Inbound Marketing"},"content":{"rendered":"

O sucesso de qualquer a\u00e7\u00e3o de marketing passa pela defini\u00e7\u00e3o precisa de um target. Se voc\u00ea n\u00e3o sabe a qual p\u00fablico seu produto\/servi\u00e7o atende, \u00e9 muito dif\u00edcil ser bem-sucedido. No marketing digital de resultados, \u00e9 preciso conhecer em detalhes o nosso target. Quanto mais soubermos a respeito dele, maiores as chances de \u00eaxito. A este p\u00fablico-alvo bastante espec\u00edfico, damos o nome de Persona<\/a>. \u00c9 poss\u00edvel que uma mesma marca tenha duas ou mais personas, cada uma delas com suas pr\u00f3prias caracter\u00edsticas. Diferenci\u00e1-las \u00e9 fundamental para criar conte\u00fados espec\u00edficos e construir um relacionamento s\u00f3lido com todas.\u00a0\"Persona\"<\/a><\/p>\n

Persona x P\u00fablico-alvo<\/h2>\n

Persona \u00e9 a representa\u00e7\u00e3o fict\u00edcia do seu cliente ideal. Ela se baseia em dados reais sobre comportamento e caracter\u00edsticas demogr\u00e1ficas dos seus clientes. Inclui, ainda, uma cria\u00e7\u00e3o de suas hist\u00f3rias pessoais, motiva\u00e7\u00f5es, objetivos, desafios e preocupa\u00e7\u00f5es. Estes \u00faltimos pontos diferenciam os conceitos de P\u00fablico-alvo e Persona. O primeiro \u00e9 muito mais abrangente, enquanto o segundo determina caracter\u00edsticas muito mais espec\u00edficas. A vantagem de ter personas bem definidas \u00e9 saber com maior riqueza de detalhes o que tende a satisfazer seus clientes e potenciais clientes.<\/p>\n

As perguntas que definem a Persona<\/h2>\n

O desafio de criar e montar uma ou v\u00e1rias Personas passa por fazer as perguntas certas. Depois, voc\u00ea utiliza essas informa\u00e7\u00f5es para que toda a\u00e7\u00e3o e tomada de decis\u00e3o sejam direcionadas \u00e0quele perfil. Confira as perguntas que voc\u00ea deve responder para determinar as caracter\u00edsticas da sua persona:<\/p>\n

    \n
  • Quais s\u00e3o as caracter\u00edsticas f\u00edsicas e psicol\u00f3gicas do seu potencial cliente?<\/li>\n
  • Na sua \u00e1rea de atua\u00e7\u00e3o, que tipo de assunto interessa a ele?<\/li>\n
  • Que atividades ele costuma realizar (tanto pessoal quanto profissionalmente)?<\/li>\n
  • Quais s\u00e3o seus objetivos, dificuldades e desafios?<\/li>\n
  • Qual \u00e9 o seu n\u00edvel de instru\u00e7\u00e3o? Quais s\u00e3o seus desafios e obst\u00e1culos?<\/li>\n
  • Que tipo de informa\u00e7\u00f5es ele consome? Em quais ve\u00edculos?<\/li>\n
  • Quem influencia suas decis\u00f5es?<\/li>\n<\/ul>\n

    Responder corretamente a estas perguntas \u00e9 o primeiro passo para uma boa estrat\u00e9gia de conte\u00fado. Munido de informa\u00e7\u00f5es, voc\u00ea saber\u00e1 que tipo de conte\u00fado criar, bem como os melhores t\u00f3picos para impactar sua(s) Persona(s).<\/p>\n","protected":false},"excerpt":{"rendered":"

    O sucesso de qualquer a\u00e7\u00e3o de marketing passa pela defini\u00e7\u00e3o […]<\/p>\n","protected":false},"author":1,"featured_media":2840,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,4],"tags":[],"class_list":["post-2839","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-conteudo"],"yoast_head":"\nSaiba o que \u00e9 Persona e seu papel no Inbound Marketing - Qualit\u00e0 Comunica\u00e7\u00e3o<\/title>\n<meta name=\"description\" content=\"Um dos termos fundamentais do Marketing Digital de Resultados \u00e9 "Persona". 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