{"id":2845,"date":"2018-11-09T16:32:49","date_gmt":"2018-11-09T16:32:49","guid":{"rendered":"http:\/\/sh-pro102.teste.website\/~quali640\/br\/?p=2845"},"modified":"2019-08-16T17:35:13","modified_gmt":"2019-08-16T17:35:13","slug":"tv-do-metro-e-um-exemplo-de-marketing-de-conteudo","status":"publish","type":"post","link":"https:\/\/qualitacomunicacao.com\/br\/tv-do-metro-e-um-exemplo-de-marketing-de-conteudo\/","title":{"rendered":"A TV do Metr\u00f4 \u00e9 um exemplo de Marketing de Conte\u00fado?"},"content":{"rendered":"

Conte\u00fado \u00e9 a palavra da moda no marketing, isso voc\u00ea deve ter ouvido falar. Mas algo que ainda causa muita d\u00favida \u00e9 o que caracteriza um case de conte\u00fado. Por vezes elementos da nossa rotina se encaixam na categoria, um bom exemplo \u00e9 a TV Minuto, veiculada nos trens do Metr\u00f4 de S\u00e3o Paulo. A emissora do Grupo Bandeirantes impacta as pessoas em diversos outros pontos, mas neste artigo vamos nos ater ao metr\u00f4, com o objetivo de entender por que ela pode ser definida como um case de conte\u00fado.<\/p>\n

Conte\u00fado: gera\u00e7\u00e3o de valor<\/h2>\n

Um dos pr\u00e9-requisitos para definir uma a\u00e7\u00e3o como conte\u00fado \u00e9 que ela gere valor para seu target. Aquilo tem que fazer diferen\u00e7a de fato para ele.\u00a0 Ponto para a TV Minuto. O primeiro passo para classific\u00e1-la como um exemplo de Marketing de Conte\u00fado \u00e9 perceber que ela oferece algo de valor para as pessoas e, mais do que isso, atende a uma demanda<\/strong>. Quem viaja de metr\u00f4 busca um passatempo, desde o celular at\u00e9 um livro. A televis\u00e3o dentro dos trens \u00e9 outra op\u00e7\u00e3o para que a viagem n\u00e3o seja cansativa.<\/p>\n

Mas n\u00e3o seria poss\u00edvel gerar valor para as pessoas se as suas necessidades n\u00e3o fossem supridas. A TV Minuto \u00e9 sua ad\u00e9qua com precis\u00e3o \u00e0 necessidade dos usu\u00e1rios do metr\u00f4. Quem est\u00e1 se locomovendo pela cidade tem interesse n\u00e3o apenas pelas not\u00edcias do dia, mas tamb\u00e9m por saber quais op\u00e7\u00f5es culturais ele tem para os pr\u00f3ximos dias. E isso a TV oferece: as pessoas se interam do que est\u00e1 rolando de mais legal pela cidade.\u00a0\"Conte\u00fado\"<\/a><\/p>\n

Usu\u00e1rios como protagonistas<\/h2>\n

Um dos trunfos mais valiosos para um case de Marketing de Conte\u00fado \u00e9 colocar o p\u00fablico no centro da a\u00e7\u00e3o. A TV Minuto consegue fazer isso de uma forma muito simples. A emissora convida as pessoas a compartilharem suas fotos no Instagram por meio da hashtag #tvminuto, e seleciona algumas delas para mostrar em sua programa\u00e7\u00e3o. A iniciativa \u00e9 exemplar porque n\u00e3o demanda grande esfor\u00e7o e cria engajamento com os usu\u00e1rios do Metr\u00f4. Basta pensar que muita gente se lembra da marca TV Minuto ao postar uma foto no Instagram e demonstra interesse esta foto apare\u00e7a em destaque.<\/p>\n

As caracter\u00edsticas observadas nos permitem responder \u00e0 pergunta do t\u00edtulo: a TV Minuto \u00e9 sim um case de conte\u00fado! Ela atende a uma demanda, oferece algo de valor, e cria engajamento com o p\u00fablico.<\/p>\n","protected":false},"excerpt":{"rendered":"

Conte\u00fado \u00e9 a palavra da moda no marketing, isso voc\u00ea […]<\/p>\n","protected":false},"author":1,"featured_media":2846,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,4],"tags":[],"class_list":["post-2845","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-conteudo"],"yoast_head":"\nA TV do Metr\u00f4 \u00e9 um exemplo de Marketing de Conte\u00fado? - Qualit\u00e0 Comunica\u00e7\u00e3o<\/title>\n<meta name=\"description\" content=\"Conte\u00fado \u00e9 a palavra da moda no marketing. Voc\u00ea sabe identificar um exemplo de marketing de conte\u00fado? 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