{"id":2859,"date":"2018-11-23T10:14:16","date_gmt":"2018-11-23T10:14:16","guid":{"rendered":"http:\/\/sh-pro102.teste.website\/~quali640\/br\/?p=2859"},"modified":"2019-08-16T17:32:38","modified_gmt":"2019-08-16T17:32:38","slug":"5-dicas-landing-pages","status":"publish","type":"post","link":"https:\/\/qualitacomunicacao.com\/br\/5-dicas-landing-pages\/","title":{"rendered":"5 dicas de design para criar landing pages"},"content":{"rendered":"

Landing pages s\u00e3o excelentes ferramentas para a capta\u00e7\u00e3o de leads e devem ser muito bem pensadas para potencializar sua convers\u00e3o. Acredite: uma estrat\u00e9gia de gera\u00e7\u00e3o de leads s\u00f3 funcionar\u00e1 bem se voc\u00ea tiver landing pages eficazes.<\/p>\n

Primeiramente, vamos entender o conceito de landing page. Trata-se da p\u00e1gina de destino de calls-to-action (CTAs) que uma empresa utiliza em emails, redes sociais, an\u00fancios no Adwords e tantos outros canais digitais que visam a convers\u00e3o de visitantes em leads e, mais \u00e0 frente, leads em clientes.<\/p>\n

Preparamos uma lista com 5 dicas de design que ajudar\u00e3o voc\u00ea a criar landing pages com grandes chances de convers\u00e3o. Confira a seguir.<\/p>\n

Crie um t\u00edtulo bem direto<\/h2>\n

Ao pensar no t\u00edtulo da landing page, lembre-se daquele velho ditado: \u201cmenos \u00e9 mais\u201d. O t\u00edtulo precisa ser bem simples e direto para que o visitante n\u00e3o se perca logo de cara e entenda perfeitamente o que voc\u00ea est\u00e1 oferecendo. Voc\u00ea precisa atrair o visitante com um t\u00edtulo que o incentive a baixar seu conte\u00fado e se transformar em lead.<\/p>\n

Use o contraste a seu favor<\/h2>\n

As cores t\u00eam um papel fundamental no design de uma landing page e podem ser determinantes para a convers\u00e3o. O contraste deve ser usado de forma inteligente para \u201cguiar\u201d o visitante ao call-to-action. O destaque pelo CTA se d\u00e1 justamente por esse contraste. Por conta disso, cores fortes como vermelho e amarelo no CTA funcionam bem em landing pages prioritariamente azuis.\u00a0\"landing<\/a><\/p>\n

Mantenha foco total no CTA<\/h2>\n

Um dos erros capitais na cria\u00e7\u00e3o de landing pages \u00e9 a utiliza\u00e7\u00e3o de menus que levam o visitante a \u00e1reas gen\u00e9ricas do seu site como \u201csobre\u201d e \u201ccontato\u201d. Essa estrat\u00e9gia \u00e9 o chamado tiro no p\u00e9, pois cria caminhos alternativos para o visitante e reduz a chance de convers\u00e3o por meio do bot\u00e3o de call-to-action. O ideal \u00e9 que, uma vez dentro da landing page, o \u00fanico caminho oferecido seja o da convers\u00e3o por meio do CTA.<\/p>\n

Esta dica inclui tamb\u00e9m a utiliza\u00e7\u00e3o de outros links que procuram comprovar o valor da sua oferta. Um ou dois links podem at\u00e9 ser \u00fateis para dar mais credibilidade \u00e0 oferta, mas utilize-os com modera\u00e7\u00e3o e redirecione os leitores apenas para informa\u00e7\u00f5es realmente indispens\u00e1veis para o entendimento da sua oferta.<\/p>\n

Fa\u00e7a um formul\u00e1rio sem excessos<\/h2>\n

Muitas vezes, o excesso de informa\u00e7\u00f5es solicitadas em formul\u00e1rios de landing pages pode reduzir a taxa de convers\u00e3o de visitantes em leads. Quanto mais alto no funil de vendas est\u00e1 seu visitante, menos informa\u00e7\u00f5es ser\u00e1 necess\u00e1rio pedir \u2013 apenas o email \u00e9 imprescind\u00edvel. Se a pessoa ainda n\u00e3o tem um envolvimento com o seu neg\u00f3cio, \u00e9 menos prov\u00e1vel que ela v\u00e1 passar informa\u00e7\u00f5es sens\u00edveis como endere\u00e7o, cargo e empresa. Mas quando se trata de um lead j\u00e1 em uma etapa avan\u00e7ada do funil de vendas, \u00e9 perfeitamente cab\u00edvel solicitar esse tipo de informa\u00e7\u00e3o.<\/p>\n

Procure utilizar v\u00eddeos<\/strong><\/p>\n

V\u00eddeo \u00e9 definitivamente a m\u00eddia do momento e as landing pages n\u00e3o escapam a essa realidade. Os v\u00eddeos s\u00e3o din\u00e2micos e podem funcionar como catalisadores de novos leads. Eles podem apresentar melhor sua oferta ou mesmo trazer estudos de caso que fortalecem sua autoridade como marca. Outro trunfo dos v\u00eddeos \u00e9 que eles podem ser assistidos sem que a pessoa saia da sua landing page. Isso evita o efeito negativo que pode ocorrer com menus e links externos.<\/p>\n

 <\/p>\n

A landing page \u00e9 apenas uma das engrenagens que comp\u00f5em uma estrat\u00e9gia de marketing digital. \u00c9 preciso dominar todos os conceitos para triunfar na internet, um ambiente sempre muito competitivo. Para ficar por dentro de tudo, confira outros posts do blog e continue acompanhando as novidades. \ud83d\ude09<\/p>\n","protected":false},"excerpt":{"rendered":"

Landing pages s\u00e3o excelentes ferramentas para a capta\u00e7\u00e3o de leads […]<\/p>\n","protected":false},"author":1,"featured_media":2860,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-2859","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-conteudo"],"yoast_head":"\n5 dicas de design para criar landing pages - Qualit\u00e0 Comunica\u00e7\u00e3o<\/title>\n<meta name=\"description\" content=\"Landing pages s\u00e3o excelentes para a capta\u00e7\u00e3o de leads e devem ser bem pensadas para potencializar sua convers\u00e3o. Confira 5 dicas para criar LP eficientes.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/qualitacomunicacao.com\/br\/5-dicas-landing-pages\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 dicas de design para criar landing pages - Qualit\u00e0 Comunica\u00e7\u00e3o\" \/>\n<meta property=\"og:description\" content=\"Landing pages s\u00e3o excelentes para a capta\u00e7\u00e3o de leads e devem ser bem pensadas para potencializar sua convers\u00e3o. Confira 5 dicas para criar LP eficientes.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/qualitacomunicacao.com\/br\/5-dicas-landing-pages\/\" \/>\n<meta property=\"og:site_name\" content=\"Qualit\u00e0 Comunica\u00e7\u00e3o\" \/>\n<meta property=\"article:published_time\" content=\"2018-11-23T10:14:16+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-08-16T17:32:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/qualitacomunicacao.com\/br\/wp-content\/uploads\/2016\/08\/36209019_l.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2644\" \/>\n\t<meta property=\"og:image:height\" content=\"1586\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"romano\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"romano\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/qualitacomunicacao.com\\\/br\\\/5-dicas-landing-pages\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/qualitacomunicacao.com\\\/br\\\/5-dicas-landing-pages\\\/\"},\"author\":{\"name\":\"romano\",\"@id\":\"https:\\\/\\\/qualitacomunicacao.com\\\/br\\\/#\\\/schema\\\/person\\\/b9b4b91b9e561dd43c832ec78023e522\"},\"headline\":\"5 dicas de design para criar landing pages\",\"datePublished\":\"2018-11-23T10:14:16+00:00\",\"dateModified\":\"2019-08-16T17:32:38+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/qualitacomunicacao.com\\\/br\\\/5-dicas-landing-pages\\\/\"},\"wordCount\":645,\"image\":{\"@id\":\"https:\\\/\\\/qualitacomunicacao.com\\\/br\\\/5-dicas-landing-pages\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/qualitacomunicacao.com\\\/br\\\/wp-content\\\/uploads\\\/2016\\\/08\\\/36209019_l.jpg\",\"articleSection\":[\"Conte\u00fado\"],\"inLanguage\":\"pt-BR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/qualitacomunicacao.com\\\/br\\\/5-dicas-landing-pages\\\/\",\"url\":\"https:\\\/\\\/qualitacomunicacao.com\\\/br\\\/5-dicas-landing-pages\\\/\",\"name\":\"5 dicas de design para criar landing pages - Qualit\u00e0 Comunica\u00e7\u00e3o\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/qualitacomunicacao.com\\\/br\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/qualitacomunicacao.com\\\/br\\\/5-dicas-landing-pages\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/qualitacomunicacao.com\\\/br\\\/5-dicas-landing-pages\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/qualitacomunicacao.com\\\/br\\\/wp-content\\\/uploads\\\/2016\\\/08\\\/36209019_l.jpg\",\"datePublished\":\"2018-11-23T10:14:16+00:00\",\"dateModified\":\"2019-08-16T17:32:38+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/qualitacomunicacao.com\\\/br\\\/#\\\/schema\\\/person\\\/b9b4b91b9e561dd43c832ec78023e522\"},\"description\":\"Landing pages s\u00e3o excelentes para a capta\u00e7\u00e3o de leads e devem ser bem pensadas para potencializar sua convers\u00e3o. Confira 5 dicas para criar LP eficientes.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/qualitacomunicacao.com\\\/br\\\/5-dicas-landing-pages\\\/#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/qualitacomunicacao.com\\\/br\\\/5-dicas-landing-pages\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/qualitacomunicacao.com\\\/br\\\/5-dicas-landing-pages\\\/#primaryimage\",\"url\":\"https:\\\/\\\/qualitacomunicacao.com\\\/br\\\/wp-content\\\/uploads\\\/2016\\\/08\\\/36209019_l.jpg\",\"contentUrl\":\"https:\\\/\\\/qualitacomunicacao.com\\\/br\\\/wp-content\\\/uploads\\\/2016\\\/08\\\/36209019_l.jpg\",\"width\":2644,\"height\":1586,\"caption\":\"landing pages\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/qualitacomunicacao.com\\\/br\\\/5-dicas-landing-pages\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"In\u00edcio\",\"item\":\"https:\\\/\\\/qualitacomunicacao.com\\\/br\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"5 dicas de design para criar landing pages\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/qualitacomunicacao.com\\\/br\\\/#website\",\"url\":\"https:\\\/\\\/qualitacomunicacao.com\\\/br\\\/\",\"name\":\"Qualit\u00e0 Comunica\u00e7\u00e3o\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/qualitacomunicacao.com\\\/br\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-BR\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/qualitacomunicacao.com\\\/br\\\/#\\\/schema\\\/person\\\/b9b4b91b9e561dd43c832ec78023e522\",\"name\":\"romano\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7f088affeb471ea1c34bd2d9d4cdfb79bcdc7efbcf0f05d2c46420f2dedafb09?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7f088affeb471ea1c34bd2d9d4cdfb79bcdc7efbcf0f05d2c46420f2dedafb09?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7f088affeb471ea1c34bd2d9d4cdfb79bcdc7efbcf0f05d2c46420f2dedafb09?s=96&d=mm&r=g\",\"caption\":\"romano\"},\"url\":\"https:\\\/\\\/qualitacomunicacao.com\\\/br\\\/author\\\/romano\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"5 dicas de design para criar landing pages - Qualit\u00e0 Comunica\u00e7\u00e3o","description":"Landing pages s\u00e3o excelentes para a capta\u00e7\u00e3o de leads e devem ser bem pensadas para potencializar sua convers\u00e3o. Confira 5 dicas para criar LP eficientes.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/qualitacomunicacao.com\/br\/5-dicas-landing-pages\/","og_locale":"pt_BR","og_type":"article","og_title":"5 dicas de design para criar landing pages - Qualit\u00e0 Comunica\u00e7\u00e3o","og_description":"Landing pages s\u00e3o excelentes para a capta\u00e7\u00e3o de leads e devem ser bem pensadas para potencializar sua convers\u00e3o. Confira 5 dicas para criar LP eficientes.","og_url":"https:\/\/qualitacomunicacao.com\/br\/5-dicas-landing-pages\/","og_site_name":"Qualit\u00e0 Comunica\u00e7\u00e3o","article_published_time":"2018-11-23T10:14:16+00:00","article_modified_time":"2019-08-16T17:32:38+00:00","og_image":[{"width":2644,"height":1586,"url":"https:\/\/qualitacomunicacao.com\/br\/wp-content\/uploads\/2016\/08\/36209019_l.jpg","type":"image\/jpeg"}],"author":"romano","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"romano","Est. tempo de leitura":"3 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/qualitacomunicacao.com\/br\/5-dicas-landing-pages\/#article","isPartOf":{"@id":"https:\/\/qualitacomunicacao.com\/br\/5-dicas-landing-pages\/"},"author":{"name":"romano","@id":"https:\/\/qualitacomunicacao.com\/br\/#\/schema\/person\/b9b4b91b9e561dd43c832ec78023e522"},"headline":"5 dicas de design para criar landing pages","datePublished":"2018-11-23T10:14:16+00:00","dateModified":"2019-08-16T17:32:38+00:00","mainEntityOfPage":{"@id":"https:\/\/qualitacomunicacao.com\/br\/5-dicas-landing-pages\/"},"wordCount":645,"image":{"@id":"https:\/\/qualitacomunicacao.com\/br\/5-dicas-landing-pages\/#primaryimage"},"thumbnailUrl":"https:\/\/qualitacomunicacao.com\/br\/wp-content\/uploads\/2016\/08\/36209019_l.jpg","articleSection":["Conte\u00fado"],"inLanguage":"pt-BR"},{"@type":"WebPage","@id":"https:\/\/qualitacomunicacao.com\/br\/5-dicas-landing-pages\/","url":"https:\/\/qualitacomunicacao.com\/br\/5-dicas-landing-pages\/","name":"5 dicas de design para criar landing pages - Qualit\u00e0 Comunica\u00e7\u00e3o","isPartOf":{"@id":"https:\/\/qualitacomunicacao.com\/br\/#website"},"primaryImageOfPage":{"@id":"https:\/\/qualitacomunicacao.com\/br\/5-dicas-landing-pages\/#primaryimage"},"image":{"@id":"https:\/\/qualitacomunicacao.com\/br\/5-dicas-landing-pages\/#primaryimage"},"thumbnailUrl":"https:\/\/qualitacomunicacao.com\/br\/wp-content\/uploads\/2016\/08\/36209019_l.jpg","datePublished":"2018-11-23T10:14:16+00:00","dateModified":"2019-08-16T17:32:38+00:00","author":{"@id":"https:\/\/qualitacomunicacao.com\/br\/#\/schema\/person\/b9b4b91b9e561dd43c832ec78023e522"},"description":"Landing pages s\u00e3o excelentes para a capta\u00e7\u00e3o de leads e devem ser bem pensadas para potencializar sua convers\u00e3o. Confira 5 dicas para criar LP eficientes.","breadcrumb":{"@id":"https:\/\/qualitacomunicacao.com\/br\/5-dicas-landing-pages\/#breadcrumb"},"inLanguage":"pt-BR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/qualitacomunicacao.com\/br\/5-dicas-landing-pages\/"]}]},{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/qualitacomunicacao.com\/br\/5-dicas-landing-pages\/#primaryimage","url":"https:\/\/qualitacomunicacao.com\/br\/wp-content\/uploads\/2016\/08\/36209019_l.jpg","contentUrl":"https:\/\/qualitacomunicacao.com\/br\/wp-content\/uploads\/2016\/08\/36209019_l.jpg","width":2644,"height":1586,"caption":"landing pages"},{"@type":"BreadcrumbList","@id":"https:\/\/qualitacomunicacao.com\/br\/5-dicas-landing-pages\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"In\u00edcio","item":"https:\/\/qualitacomunicacao.com\/br\/"},{"@type":"ListItem","position":2,"name":"5 dicas de design para criar landing pages"}]},{"@type":"WebSite","@id":"https:\/\/qualitacomunicacao.com\/br\/#website","url":"https:\/\/qualitacomunicacao.com\/br\/","name":"Qualit\u00e0 Comunica\u00e7\u00e3o","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/qualitacomunicacao.com\/br\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-BR"},{"@type":"Person","@id":"https:\/\/qualitacomunicacao.com\/br\/#\/schema\/person\/b9b4b91b9e561dd43c832ec78023e522","name":"romano","image":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/secure.gravatar.com\/avatar\/7f088affeb471ea1c34bd2d9d4cdfb79bcdc7efbcf0f05d2c46420f2dedafb09?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/7f088affeb471ea1c34bd2d9d4cdfb79bcdc7efbcf0f05d2c46420f2dedafb09?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/7f088affeb471ea1c34bd2d9d4cdfb79bcdc7efbcf0f05d2c46420f2dedafb09?s=96&d=mm&r=g","caption":"romano"},"url":"https:\/\/qualitacomunicacao.com\/br\/author\/romano\/"}]}},"_links":{"self":[{"href":"https:\/\/qualitacomunicacao.com\/br\/wp-json\/wp\/v2\/posts\/2859","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/qualitacomunicacao.com\/br\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/qualitacomunicacao.com\/br\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/qualitacomunicacao.com\/br\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/qualitacomunicacao.com\/br\/wp-json\/wp\/v2\/comments?post=2859"}],"version-history":[{"count":1,"href":"https:\/\/qualitacomunicacao.com\/br\/wp-json\/wp\/v2\/posts\/2859\/revisions"}],"predecessor-version":[{"id":3806,"href":"https:\/\/qualitacomunicacao.com\/br\/wp-json\/wp\/v2\/posts\/2859\/revisions\/3806"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/qualitacomunicacao.com\/br\/wp-json\/wp\/v2\/media\/2860"}],"wp:attachment":[{"href":"https:\/\/qualitacomunicacao.com\/br\/wp-json\/wp\/v2\/media?parent=2859"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/qualitacomunicacao.com\/br\/wp-json\/wp\/v2\/categories?post=2859"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/qualitacomunicacao.com\/br\/wp-json\/wp\/v2\/tags?post=2859"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}