{"id":2865,"date":"2018-12-07T14:00:24","date_gmt":"2018-12-07T14:00:24","guid":{"rendered":"http:\/\/sh-pro102.teste.website\/~quali640\/br\/?p=2865"},"modified":"2019-08-16T17:32:18","modified_gmt":"2019-08-16T17:32:18","slug":"3-vantagens-site-responsivo","status":"publish","type":"post","link":"https:\/\/qualitacomunicacao.com\/br\/3-vantagens-site-responsivo\/","title":{"rendered":"3 raz\u00f5es fundamentais para ter um site responsivo"},"content":{"rendered":"

A ascens\u00e3o do mobile \u00e9 uma realidade crescente e n\u00e3o h\u00e1 perspectiva de revers\u00e3o neste cen\u00e1rio. O n\u00famero de pessoas que acessam a internet basicamente por smartphones n\u00e3o para de crescer. As empresas que ainda n\u00e3o se adequaram est\u00e3o ficando para tr\u00e1s. Por adequa\u00e7\u00e3o, entenda \u201cter um site responsivo\u201d. Trata-se do design de site que proporciona uma adapta\u00e7\u00e3o a qualquer tipo de tela, desde o tradicional desktop, at\u00e9 tablets, smartphones e televisores. Sites responsivos t\u00eam uma s\u00e9rie de vantagens em rela\u00e7\u00e3o a sites que n\u00e3o se adaptam a diferentes telas. Neste artigo destacamos 3 raz\u00f5es fundamentais para a sua empresa ter um site responsivo.<\/p>\n

Melhora a experi\u00eancia do usu\u00e1rio<\/h2>\n

A concorr\u00eancia \u00e9 enorme dentro da internet, qualquer pequeno inc\u00f4modo faz o usu\u00e1rio desistir do seu site. J\u00e1 pensou se algu\u00e9m entra no seu site via smartphone e se depara com um monte de letrinhas ileg\u00edveis? A rea\u00e7\u00e3o imediata pode ser desistir e partir para o pr\u00f3ximo. Um site responsivo evita essa evas\u00e3o.<\/p>\n

\"site<\/a>Melhorar a experi\u00eancia do usu\u00e1rio passa fundamentalmente pela adapta\u00e7\u00e3o \u00e0 realidade mobile. Quase 80 milh\u00f5es de brasileiros j\u00e1 acessam a internet via tablets e smartphones \u2013 ainda que n\u00e3o exclusivamente.<\/p>\n

Outro aspecto de sites responsivos que melhora a experi\u00eancia \u00e9 a velocidade de carregamento das p\u00e1ginas. Se o site demora muito a carregar, o internauta pode desistir e partir para outro. A velocidade tamb\u00e9m \u00e9 decisivo para rankear bem no Google, outro ponto a favor dos sites responsivos.<\/p>\n

Eleva as taxas de vendas e convers\u00e3o de leads<\/h2>\n

O crescimento do share de smartphones na utiliza\u00e7\u00e3o de internet se reflete tamb\u00e9m na for\u00e7a do mobile commerce. A pessoas est\u00e3o cada vez mais confiantes em comprar via mobile e esse crescimento vai beneficiar empresas que t\u00eam sites responsivos e de f\u00e1cil navega\u00e7\u00e3o.<\/p>\n

Outra taxa que aumenta significativamente em sites responsivos \u00e9 a de convers\u00e3o de leads no ambiente mobile, tanto para converter visitantes em leads, quanto para converter leads em clientes. Nesse ponto, vale destacar a coopera\u00e7\u00e3o de redes sociais e sites. Se algu\u00e9m encontra sua empresa pela p\u00e1gina no Facebook e decide clicar para conhecer o site, \u00e9 fundamental que este seja responsivo para n\u00e3o frustrar aquele poss\u00edvel lead. Isso \u00e9 vital porque as redes sociais t\u00eam n\u00edveis alt\u00edssimos de acesso via mobile.<\/p>\n

Potencializa os resultados nas redes sociais<\/h2>\n

O acesso crescente \u00e0s redes sociais via smartphones torna ainda mais importante ter um site que se adapte a esse formato. Al\u00e9m da a\u00e7\u00e3o cooperada citada acima, um site responsivo pode render in\u00fameros compartilhamentos e propiciar um efeito viral que a sua marca n\u00e3o teria caso o site n\u00e3o fosse amig\u00e1vel ao mobile. Mais compartilhamentos, mais poss\u00edveis leads acessando seu site pela recomenda\u00e7\u00e3o de amigos.<\/p>\n

Conclus\u00e3o: presente e futuro<\/h2>\n

Tablets e smartphones s\u00e3o presente e futuro. Os dispositivos m\u00f3veis crescem a passos largos, o que reduz ou at\u00e9 mesmo encerra a presen\u00e7a de desktops nas casas das pessoas.<\/p>\n

Pensar em responsividade \u00e9 fundamental para seguir competindo no mercado digital. Ter um site responsivo \u00e9 uma forma de se preparar tamb\u00e9m para o que ainda nem conhecemos, dispositivos que ainda v\u00e3o surgir. Um exemplo \u2013 ainda n\u00e3o massificado \u2013 \u00e9 o smartwatch, que deve ganhar mais adeptos em breve.<\/p>\n

Ter um site responsivo \u00e9 se adaptar a diferentes telas e diferentes realidades, nesse mundo em constante transforma\u00e7\u00e3o.<\/p>\n","protected":false},"excerpt":{"rendered":"

A ascens\u00e3o do mobile \u00e9 uma realidade crescente e n\u00e3o […]<\/p>\n","protected":false},"author":1,"featured_media":2866,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-2865","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"yoast_head":"\n3 raz\u00f5es fundamentais para ter um site responsivo - Qualit\u00e0 Comunica\u00e7\u00e3o<\/title>\n<meta name=\"description\" content=\"Smartphone \u00e9 a plataforma que mais cresce. As empresas precisam se adaptar rapidamente e ter um site responsivo. Entenda por que isso \u00e9 fundamental.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/qualitacomunicacao.com\/br\/3-vantagens-site-responsivo\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"3 raz\u00f5es fundamentais para ter um site responsivo - Qualit\u00e0 Comunica\u00e7\u00e3o\" \/>\n<meta property=\"og:description\" content=\"Smartphone \u00e9 a plataforma que mais cresce. As empresas precisam se adaptar rapidamente e ter um site responsivo. Entenda por que isso \u00e9 fundamental.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/qualitacomunicacao.com\/br\/3-vantagens-site-responsivo\/\" \/>\n<meta property=\"og:site_name\" content=\"Qualit\u00e0 Comunica\u00e7\u00e3o\" \/>\n<meta property=\"article:published_time\" content=\"2018-12-07T14:00:24+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-08-16T17:32:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/qualitacomunicacao.com\/br\/wp-content\/uploads\/2016\/09\/39208469_l.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"3128\" \/>\n\t<meta property=\"og:image:height\" content=\"1341\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"romano\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"romano\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/qualitacomunicacao.com\\\/br\\\/3-vantagens-site-responsivo\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/qualitacomunicacao.com\\\/br\\\/3-vantagens-site-responsivo\\\/\"},\"author\":{\"name\":\"romano\",\"@id\":\"https:\\\/\\\/qualitacomunicacao.com\\\/br\\\/#\\\/schema\\\/person\\\/b9b4b91b9e561dd43c832ec78023e522\"},\"headline\":\"3 raz\u00f5es fundamentais para ter um site responsivo\",\"datePublished\":\"2018-12-07T14:00:24+00:00\",\"dateModified\":\"2019-08-16T17:32:18+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/qualitacomunicacao.com\\\/br\\\/3-vantagens-site-responsivo\\\/\"},\"wordCount\":604,\"image\":{\"@id\":\"https:\\\/\\\/qualitacomunicacao.com\\\/br\\\/3-vantagens-site-responsivo\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/qualitacomunicacao.com\\\/br\\\/wp-content\\\/uploads\\\/2016\\\/09\\\/39208469_l.jpg\",\"articleSection\":[\"SEO\"],\"inLanguage\":\"pt-BR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/qualitacomunicacao.com\\\/br\\\/3-vantagens-site-responsivo\\\/\",\"url\":\"https:\\\/\\\/qualitacomunicacao.com\\\/br\\\/3-vantagens-site-responsivo\\\/\",\"name\":\"3 raz\u00f5es fundamentais para ter um site responsivo - Qualit\u00e0 Comunica\u00e7\u00e3o\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/qualitacomunicacao.com\\\/br\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/qualitacomunicacao.com\\\/br\\\/3-vantagens-site-responsivo\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/qualitacomunicacao.com\\\/br\\\/3-vantagens-site-responsivo\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/qualitacomunicacao.com\\\/br\\\/wp-content\\\/uploads\\\/2016\\\/09\\\/39208469_l.jpg\",\"datePublished\":\"2018-12-07T14:00:24+00:00\",\"dateModified\":\"2019-08-16T17:32:18+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/qualitacomunicacao.com\\\/br\\\/#\\\/schema\\\/person\\\/b9b4b91b9e561dd43c832ec78023e522\"},\"description\":\"Smartphone \u00e9 a plataforma que mais cresce. As empresas precisam se adaptar rapidamente e ter um site responsivo. Entenda por que isso \u00e9 fundamental.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/qualitacomunicacao.com\\\/br\\\/3-vantagens-site-responsivo\\\/#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/qualitacomunicacao.com\\\/br\\\/3-vantagens-site-responsivo\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/qualitacomunicacao.com\\\/br\\\/3-vantagens-site-responsivo\\\/#primaryimage\",\"url\":\"https:\\\/\\\/qualitacomunicacao.com\\\/br\\\/wp-content\\\/uploads\\\/2016\\\/09\\\/39208469_l.jpg\",\"contentUrl\":\"https:\\\/\\\/qualitacomunicacao.com\\\/br\\\/wp-content\\\/uploads\\\/2016\\\/09\\\/39208469_l.jpg\",\"width\":3128,\"height\":1341,\"caption\":\"site responsivo\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/qualitacomunicacao.com\\\/br\\\/3-vantagens-site-responsivo\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"In\u00edcio\",\"item\":\"https:\\\/\\\/qualitacomunicacao.com\\\/br\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"3 raz\u00f5es fundamentais para ter um site responsivo\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/qualitacomunicacao.com\\\/br\\\/#website\",\"url\":\"https:\\\/\\\/qualitacomunicacao.com\\\/br\\\/\",\"name\":\"Qualit\u00e0 Comunica\u00e7\u00e3o\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/qualitacomunicacao.com\\\/br\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-BR\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/qualitacomunicacao.com\\\/br\\\/#\\\/schema\\\/person\\\/b9b4b91b9e561dd43c832ec78023e522\",\"name\":\"romano\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7f088affeb471ea1c34bd2d9d4cdfb79bcdc7efbcf0f05d2c46420f2dedafb09?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7f088affeb471ea1c34bd2d9d4cdfb79bcdc7efbcf0f05d2c46420f2dedafb09?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7f088affeb471ea1c34bd2d9d4cdfb79bcdc7efbcf0f05d2c46420f2dedafb09?s=96&d=mm&r=g\",\"caption\":\"romano\"},\"url\":\"https:\\\/\\\/qualitacomunicacao.com\\\/br\\\/author\\\/romano\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"3 raz\u00f5es fundamentais para ter um site responsivo - Qualit\u00e0 Comunica\u00e7\u00e3o","description":"Smartphone \u00e9 a plataforma que mais cresce. As empresas precisam se adaptar rapidamente e ter um site responsivo. Entenda por que isso \u00e9 fundamental.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/qualitacomunicacao.com\/br\/3-vantagens-site-responsivo\/","og_locale":"pt_BR","og_type":"article","og_title":"3 raz\u00f5es fundamentais para ter um site responsivo - Qualit\u00e0 Comunica\u00e7\u00e3o","og_description":"Smartphone \u00e9 a plataforma que mais cresce. As empresas precisam se adaptar rapidamente e ter um site responsivo. Entenda por que isso \u00e9 fundamental.","og_url":"https:\/\/qualitacomunicacao.com\/br\/3-vantagens-site-responsivo\/","og_site_name":"Qualit\u00e0 Comunica\u00e7\u00e3o","article_published_time":"2018-12-07T14:00:24+00:00","article_modified_time":"2019-08-16T17:32:18+00:00","og_image":[{"width":3128,"height":1341,"url":"https:\/\/qualitacomunicacao.com\/br\/wp-content\/uploads\/2016\/09\/39208469_l.jpg","type":"image\/jpeg"}],"author":"romano","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"romano","Est. tempo de leitura":"3 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/qualitacomunicacao.com\/br\/3-vantagens-site-responsivo\/#article","isPartOf":{"@id":"https:\/\/qualitacomunicacao.com\/br\/3-vantagens-site-responsivo\/"},"author":{"name":"romano","@id":"https:\/\/qualitacomunicacao.com\/br\/#\/schema\/person\/b9b4b91b9e561dd43c832ec78023e522"},"headline":"3 raz\u00f5es fundamentais para ter um site responsivo","datePublished":"2018-12-07T14:00:24+00:00","dateModified":"2019-08-16T17:32:18+00:00","mainEntityOfPage":{"@id":"https:\/\/qualitacomunicacao.com\/br\/3-vantagens-site-responsivo\/"},"wordCount":604,"image":{"@id":"https:\/\/qualitacomunicacao.com\/br\/3-vantagens-site-responsivo\/#primaryimage"},"thumbnailUrl":"https:\/\/qualitacomunicacao.com\/br\/wp-content\/uploads\/2016\/09\/39208469_l.jpg","articleSection":["SEO"],"inLanguage":"pt-BR"},{"@type":"WebPage","@id":"https:\/\/qualitacomunicacao.com\/br\/3-vantagens-site-responsivo\/","url":"https:\/\/qualitacomunicacao.com\/br\/3-vantagens-site-responsivo\/","name":"3 raz\u00f5es fundamentais para ter um site responsivo - Qualit\u00e0 Comunica\u00e7\u00e3o","isPartOf":{"@id":"https:\/\/qualitacomunicacao.com\/br\/#website"},"primaryImageOfPage":{"@id":"https:\/\/qualitacomunicacao.com\/br\/3-vantagens-site-responsivo\/#primaryimage"},"image":{"@id":"https:\/\/qualitacomunicacao.com\/br\/3-vantagens-site-responsivo\/#primaryimage"},"thumbnailUrl":"https:\/\/qualitacomunicacao.com\/br\/wp-content\/uploads\/2016\/09\/39208469_l.jpg","datePublished":"2018-12-07T14:00:24+00:00","dateModified":"2019-08-16T17:32:18+00:00","author":{"@id":"https:\/\/qualitacomunicacao.com\/br\/#\/schema\/person\/b9b4b91b9e561dd43c832ec78023e522"},"description":"Smartphone \u00e9 a plataforma que mais cresce. As empresas precisam se adaptar rapidamente e ter um site responsivo. Entenda por que isso \u00e9 fundamental.","breadcrumb":{"@id":"https:\/\/qualitacomunicacao.com\/br\/3-vantagens-site-responsivo\/#breadcrumb"},"inLanguage":"pt-BR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/qualitacomunicacao.com\/br\/3-vantagens-site-responsivo\/"]}]},{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/qualitacomunicacao.com\/br\/3-vantagens-site-responsivo\/#primaryimage","url":"https:\/\/qualitacomunicacao.com\/br\/wp-content\/uploads\/2016\/09\/39208469_l.jpg","contentUrl":"https:\/\/qualitacomunicacao.com\/br\/wp-content\/uploads\/2016\/09\/39208469_l.jpg","width":3128,"height":1341,"caption":"site responsivo"},{"@type":"BreadcrumbList","@id":"https:\/\/qualitacomunicacao.com\/br\/3-vantagens-site-responsivo\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"In\u00edcio","item":"https:\/\/qualitacomunicacao.com\/br\/"},{"@type":"ListItem","position":2,"name":"3 raz\u00f5es fundamentais para ter um site responsivo"}]},{"@type":"WebSite","@id":"https:\/\/qualitacomunicacao.com\/br\/#website","url":"https:\/\/qualitacomunicacao.com\/br\/","name":"Qualit\u00e0 Comunica\u00e7\u00e3o","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/qualitacomunicacao.com\/br\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-BR"},{"@type":"Person","@id":"https:\/\/qualitacomunicacao.com\/br\/#\/schema\/person\/b9b4b91b9e561dd43c832ec78023e522","name":"romano","image":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/secure.gravatar.com\/avatar\/7f088affeb471ea1c34bd2d9d4cdfb79bcdc7efbcf0f05d2c46420f2dedafb09?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/7f088affeb471ea1c34bd2d9d4cdfb79bcdc7efbcf0f05d2c46420f2dedafb09?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/7f088affeb471ea1c34bd2d9d4cdfb79bcdc7efbcf0f05d2c46420f2dedafb09?s=96&d=mm&r=g","caption":"romano"},"url":"https:\/\/qualitacomunicacao.com\/br\/author\/romano\/"}]}},"_links":{"self":[{"href":"https:\/\/qualitacomunicacao.com\/br\/wp-json\/wp\/v2\/posts\/2865","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/qualitacomunicacao.com\/br\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/qualitacomunicacao.com\/br\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/qualitacomunicacao.com\/br\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/qualitacomunicacao.com\/br\/wp-json\/wp\/v2\/comments?post=2865"}],"version-history":[{"count":1,"href":"https:\/\/qualitacomunicacao.com\/br\/wp-json\/wp\/v2\/posts\/2865\/revisions"}],"predecessor-version":[{"id":3804,"href":"https:\/\/qualitacomunicacao.com\/br\/wp-json\/wp\/v2\/posts\/2865\/revisions\/3804"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/qualitacomunicacao.com\/br\/wp-json\/wp\/v2\/media\/2866"}],"wp:attachment":[{"href":"https:\/\/qualitacomunicacao.com\/br\/wp-json\/wp\/v2\/media?parent=2865"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/qualitacomunicacao.com\/br\/wp-json\/wp\/v2\/categories?post=2865"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/qualitacomunicacao.com\/br\/wp-json\/wp\/v2\/tags?post=2865"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}