{"id":2901,"date":"2019-01-30T10:54:32","date_gmt":"2019-01-30T10:54:32","guid":{"rendered":"http:\/\/sh-pro102.teste.website\/~quali640\/br\/?p=2901"},"modified":"2019-08-16T17:30:56","modified_gmt":"2019-08-16T17:30:56","slug":"o-primeiro-case-de-conteudo-the-furrow","status":"publish","type":"post","link":"https:\/\/qualitacomunicacao.com\/br\/o-primeiro-case-de-conteudo-the-furrow\/","title":{"rendered":"O primeiro case de Conte\u00fado: The Furrow"},"content":{"rendered":"<p>A palavra conte\u00fado est\u00e1 em alta no cen\u00e1rio atual do marketing, seja para empresas de pequeno, m\u00e9dio ou grande porte. A estrat\u00e9gia costuma ser associada aos meios digitais, mas o que muita gente n\u00e3o sabe \u00e9 que a primeira iniciativa de marketing de conte\u00fado aconteceu em 1895! Trata-se da revista The Furrow, criada pela John Deere muito antes do surgimento do termo marketing de conte\u00fado. Como qualquer a\u00e7\u00e3o de conte\u00fado, a revista n\u00e3o tinha o objetivo direto de vender produtos, mas ensinar sobre novas tecnologias e levar informa\u00e7\u00f5es \u00fateis a fazendeiros que buscavam aperfei\u00e7oar seus neg\u00f3cios.<\/p>\n<h2>Sucesso instant\u00e2neo<\/h2>\n<p>A chegada da revista The Furrow teve grande impacto no meio agr\u00edcola, j\u00e1 que at\u00e9 ent\u00e3o n\u00e3o havia um material do g\u00eanero para informar os profissionais do campo. A escalada de sucesso foi veloz e em 1912, menos de 20 anos ap\u00f3s o lan\u00e7amento, a publica\u00e7\u00e3o j\u00e1 chegava a 4 milh\u00f5es de pessoas. Hoje em dia, a The Furrow tem alcance global e tradu\u00e7\u00e3o para 14 idiomas, por\u00e9m n\u00e3o manteve a mesma base de leitores: s\u00e3o aproximadamente 2 milh\u00f5es atualmente. A redu\u00e7\u00e3o deve ser relativizada se levarmos em conta a revolu\u00e7\u00e3o provocada pela internet e a queda no meio impresso de uma forma geral.<\/p>\n<h2>Atrav\u00e9s das gera\u00e7\u00f5es<\/h2>\n<p>A hist\u00f3ria mais do que centen\u00e1ria da marca John Deere ainda est\u00e1 sendo escrita. Hoje, segue amplamente reconhecida no meio agr\u00edcola e conta com suporte dos meios digitais \u2013 com uma <a href=\"http:\/\/johndeerefurrow.com\/category\/web-exclusive\/\">p\u00e1gina de conte\u00fado<\/a> e redes sociais. A <a href=\"https:\/\/www.facebook.com\/John-Deere-981256808600879\/?fref=ts\">fanpage no Facebook<\/a>, por exemplo, tem quase 2,8 milh\u00f5es de f\u00e3s e tradu\u00e7\u00e3o para diversos idiomas, inclusive o portugu\u00eas.<\/p>\n<p>Outro exemplo pioneiro de conte\u00fado \u00e9 o Guia Michelin, que at\u00e9 hoje est\u00e1 entre as grandes refer\u00eancias no marketing. A tradicional publica\u00e7\u00e3o, que classifica restaurantes e hot\u00e9is, foi tema de um post no blog em julho deste ano. Clique <a href=\"http:\/\/sh-pro102.teste.website\/~quali640\/br\/guia-michelin-um-case-historico-de-conteudo\/\">aqui<\/a> e confira.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A palavra conte\u00fado est\u00e1 em alta no cen\u00e1rio atual do  [&#8230;]<\/p>\n","protected":false},"author":1,"featured_media":2902,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-2901","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-conteudo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>O primeiro case de Conte\u00fado: The Furrow - Qualit\u00e0 Comunica\u00e7\u00e3o<\/title>\n<meta name=\"description\" content=\"A revista The Furrow, criada em 1895 e publicada at\u00e9 hoje, se tornou o marco inicial do marketing de conte\u00fado e traz informa\u00e7\u00f5es relevantes a fazendeiros.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/qualitacomunicacao.com\/br\/o-primeiro-case-de-conteudo-the-furrow\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"O primeiro case de Conte\u00fado: The Furrow - 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